Brand A Trend and ADVFN team up to integrate Summics

HEIDELBERG, Germany, Sept. 17, 2014 /PRNewswire/ -- The Heidelberg startup company, Brand A Trend GmbH, and London-listed ADVFN PLC, the global stocks and shares information website, are working together to integrate Summics' unique ability for topic identification and analysis of unstructured data into ADVFN's premier online community of more than five million private investors.

"We are delighted that a renowned online player has recognized the value of Summics, and that they are currently going to exploit its full potential to analyze their forums. Summics is the tool of choice for companies with large online communities. By removing the need to make a manual analysis of all topics and sentiment within a large community, Summics provides companies meaningful insights when they need it the most," said Markus Schneider, CEO of Brand A Trend.

"ADVFN is known worldwide among investors for providing excellent stock market data and insight. We are partnering with Brand A Trend to use Summics as a big data platform to unlock more value from our ocean of information and real-time data," said Clem Chambers, CEO of ADVFN. "ADVFN is classed as a Mega-community and Summics unlocks the semantic content of our huge databases in a way we can leverage to provide added value to our users."

About Brand a Trend:

The Brand a Trend GmbH, located in Heidelberg, was founded in 2012. Brand a Trend develops automatized solutions in the field of mega-communities, mega forums, data-management and data-analysis, personalized for their client's individual business-processes. Together with their cooperation partners, Brand a Trend also offer Business Content for various systems and tasks. This way, clients gain bundled know-how in addition to high class evaluations, situating them one step ahead of the market. For further material and information on Brand a Trend GmbH and the offered services please visit the official website http://www.brandatrend.com

About ADVFN

ADVFN (www.advfn.com) is a global stocks and shares information website providing market-leading financial tools and data to private investors around the world.

Offering real-time share prices, news feeds, charting, portfolio management, monitor lists, financials, data from 79 global stock exchanges, Level 2 and the most active financial bulletin board in the UK (along with many other features), the site is the destination of choice for day traders and retail investors.

Established in the last quarter of 1999, ADVFN was floated on the London Stock Exchange's AIM market in March 2000. ADVFN began trading on the American OTCQX market under the symbol "IHUBY" in August 2014. The site currently has over three million registered users who generate in excess of 177 million page impressions a month.

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SOURCE Brand a Trend