Firm will develop marketing programs to help brands engage Gen Y consumers.

STEVENSVILLE, Mich., March 22 /PRNewswire/ -- Brand Amplitude, the independent brand research and consulting firm, recently announced the launch of a new Millennial Marketing unit dedicated to developing marketing programs to engage the valuable and hard to reach Gen Y consumer. Carol Phillips, Brand Amplitude founder and leading Millennial marketing expert and author, will lead the effort.

Brand Amplitude is recognized for its deep understanding of millennial values, culture and trends. The firm is able to leverage extensive connections among Gen Y students, marketers and bloggers to generate relevant strategies and marketing ideas. Brand Amplitude has tools; processes and partners for helping marketers plan Gen Y-focused social media, mobile marketing and traditional media programs.

"Brand Amplitude has a point of view about what motivates Millennials and how to market to them that is based on research and other evidence, not just opinion," says Carol Phillips. "Teens and young adults are in a different place today than they were 20 years ago. To connect with Millennials, brand managers have to understand who they are and how to speak their language. Right now there's often a disconnect. We want to help marketers become part of the conversation."

Brand Amplitude research shows that marketers who have been earliest to establish relationships with Millennials have seen immediate payoffs.

"One of the most common mistakes chief marketers make is in thinking that young people today are just younger versions of themselves at the same age," says Phillips.  

"Above all, Millennials are looking for real value and a feeling that their brands are behaving authentically in step with their lives," adds Phillips. "It's our goal to help marketers meaningfully engage Millennials on those terms."

About Brand Amplitude

Brand Amplitude®, LLC is an independent brand research and marketing consulting firm. Its dedicated Millennial Marketing unit helps companies engage Gen Y consumers by providing research, strategies and marketing program development. Brand Amplitude's MillennialMarketing.com blog offers over 300 searchable posts. The blog enjoys over 1200 unique hits a week and has over 500 subscribers and over 5000 Twitter followers. Brand Amplitude recently launched the Millennial Marketing wiki space (millennialmarketing.wikispaces.com) that provides links to nearly 100 current reports, videos, presentations and case studies about Millennials. For more information visit www.brandamplitude.com.

SOURCE Brand Amplitude

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