LOS ANGELES, June 27, 2012 /PRNewswire/ -- Cruise down Rodeo Drive and you know what you'll see: logos. Without turning away from the road you'll spot the iconic Bugatti and Rolls Royce emblems. Turn your head toward the stores and your senses will be flooded. The brand names of designers will shout their branding at your shoppers' sense will set alight. However, your friendly neighborhood Beverly Hills Plastic Surgeon doesn't usually use the same strategies to advertise. On the other hand, brand awareness has become a large part of selecting a surgeon these days, even if some of the branding is unofficial.
Take Dr. Payam Jarrah-Nejad, as an example of Beverly Hills branding at work. Located across Rodeo Drive from Bijan's present location, and in their original office, Dr. J is surrounded by renowned designers, and other prestigious medical practices. He works from "the most glamorous office in Beverly Hills." His highly stylized signature with its suggestive curves is a good candidate for a marketing campaign in and of itself. But where Dr. J has noticed success in marketing is the word-of-mouth success he's received with his work performing the Rapid Recovery Breast Augmentation procedure.
However, like the best brands, it's not the label itself that helps spread a brand; it's quality. Dr. J is a medical doctor after all, and he takes his patients much more seriously than he takes his marketing. Offering rapid recovery was once a matter of helping patients return to work, or go back to their normal life as soon as possible after surgery. Most often this means the next day (really!). But when a phrase "goes viral" it just can't be stopped. Dr. J is somewhat abashed about the attention his medical practice has received. While rapid recovery breast augmentation is a description, not a trademark, the phrase has grown to monumental heights of popularity.
Another popular procedure that was not invented by Dr. J, but certainly one that he benefits from providing is his own take on the popular Brazilian butt lift. The butt lift is a form of buttock augmentation that relies on the patients' own body tissues to bring new shape and prominence to the posterior.
He reports, however, that he likes the natural elegance of the procedure. Using tissues from the patients' own body to produce a natural, comfortable, sculpted look is something that makes Dr. J proud of his work.
It's when he feels that connection to his work that you have something worthy of the Dr. J "brand." But don't tell Dr. J that. "I just want my patients to have the best possible results," he protests. This is especially true when you consider that for a doctor, word-of-mouth from satisfied patients is more powerful than marketing by a wide margin. But if marketing brings in more patients, then it's for the best.
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SOURCE Dr. Payam Jarrah-Nejad