NEW YORK, March 31, 2016 /PRNewswire/ -- Brand Connections, an independent marketing agency, announced that two of their divisions, Bottlerocket Marketing and PIE Advertising, have been nominated separately as 2016 REGGIE Award finalists within two different REGGIE Award categories.
Now in their 33rd year, the 2016 REGGIE Awards recognize marketing campaigns that demonstrate innovation, challenge the status quo, and drive results.
Category: Business-to-Business Campaigns
Finalist: Sensient"Color Insight" Campaign (PIE Advertising)
The Sensient "Color Insight" B-to-B campaign listened to consumers and provided a groundbreaking program for the food and beverage industry. The program is built on the idea of providing decision makers with content regarding the possibilities of how natural food colorings in your favorite snack can be a better, healthy alternative to artificial food coloring. The revolutionary campaign helped drive a significant business pipeline for Sensient and led to massive increases in engagement across its social and digital platforms.
Category: Entertainment Campaigns
Finalist: truTV'sImpractical Jokers"Museum of Impractical History" (BottlerocketMarketing)
The "Museum of Impractical History" was a free pop-up fan experience outside of San Diego Comic-Con, featuring fan art, themed activities, talent appearances and more. Taking over an art gallery in the heart of downtown San Diego, this ode to truTV's hit reality comedy series drew over 6,000 visitors, created 363,000 engagements, and drove 2,690,000 impressions. Even more impressive, the season premiere of Impractical Jokers, which aired soon after Comic-Con, saw a massive +155% spike in viewership.
"While we never shy away from a challenge, being recognized by the industry for our work on two tough assignments is an amazing honor. It was no easy task getting the consideration of manufacturers that are often focused more on the bottom line than on using top-quality ingredients, and grabbing the attention of mega-fans attending the premier entertainment industry event of the year, but the results speak for themselves, "said Sherry Orel, CEO of Brand Connections. "Kudos goes to the passionate account teams that delivered on-strategy, and to our client partners for the great collaboration."
On April 20, 2016, the 33rd Annual REGGIE Awards gala will take place in Chicago. Finalists in the respective categories will be awarded gold, silver or bronze REGGIE Awards for their efforts.
About BottlerocketMarketing is an acquisition of Brand Connections whose mission is quite simple. We're here to develop and implement the marketing solutions that make the most sense when applied to the unique challenges that face each of our clients. There simply is no standard answer and there's definitely no cookie-cutter solution.
About PIE Advertising is a division of Brand Connections whose mission is to assist in the evaluation of brands and to craft strategies that tell a unified story across every element of their marketing mix. Having the expertise to develop and communicate stories, PIE integrates strategic campaigns to compete with industry leaders.
About Brand Connections is an independent marketing agency that comprises six business units working together seamlessly to Make Marketing Easier for Marketers™. From Fortune 500 companies to our "sweet spot" of helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.
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SOURCE Brand Connections