2014

Brand Leaders Choose Lionbridge Global Marketing Operations To Manage Digital Marketing In Local Markets Worldwide Complete Integrated Solution Drives Brand Consistency and Local Relevance throughout the Global Customer Lifecycle; Reduces Cycle Times By 30 Percent,Increases Global Campaign Results

WALTHAM, Mass., Sept. 13, 2012 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced that more than 20 market leaders have chosen Lionbridge's Global Marketing Operations (GMO) to produce, manage, deliver and optimize multichannel digital marketing campaigns and content in local markets worldwide.  Lionbridge GMO clients span multiple market sectors and include market leaders such as Canon, Capital One, Cisco, Expedia, Master Control, Microsoft, Midtronics, PTC and Royal Caribbean Cruise Lines.

Lionbridge GMO helps marketing teams solve the complexity and time challenges associated with managing and measuring digital marketing initiatives across multiple geographies, cultures and technical architectures.  As an integrated outsourced solution, Lionbridge GMO optimizes and centralizes global digital marketing activities that are typically scattered across numerous parties (agencies, translators, IT, in-country marketing and corporate marketing).  As a result, GMO clients can manage all their global digital marketing channels and address common marketing issues such as: 

  • Increasing website traffic and conversions across all global markets
  • Balancing global consistency and local relevance in campaign design, copy and localization
  • Streamlining the management of multilingual website content
  • Reducing cycle times to rollout global campaigns and product launches

Using a consistent, SaaS-enabled process, GMO streamlines all execution activity and eliminates high costs, long cycle times, errors and frustration.  GMO complements clients' existing agency relationships and IT systems, while optimizing all aspects of global marketing operations management.  As a result, global marketers can develop globally configurable, locally optimized marketing campaigns that adhere to corporate brand guidelines.  Lionbridge GMO clients have reported significant business value including:

  • 30-50% increase in search engine traffic
  • 10-30% uplift in global campaign performance
  • 30% reduction in campaign cycle times
  • 30% reduction in total marketing execution costs

"Most companies are struggling with global marketing execution given the explosion in digital channels and compressed cycle times," said Marc Osofsky, Senior Vice President, Marketing, Lionbridge. "Lionbridge GMO solves these challenges. Our unique global customer lifecycle framework integrates publishing, content creation and translation to create a streamlined global marketing process that reduces turnaround time, accelerates time to market and increases local market relevance.  By unbundling agency spend and streamlining digital marketing execution, our clients are broadening their global reach and reducing costs."

About Lionbridge GMO
Using Lionbridge's proven in-market expertise developed through its 15 years' localization and translation services industry experience, GMO provides global marketers a complete portfolio of global marketing operations services including campaign management, international web management and digital operations, website translation, global search engine optimization and marketing, and content development and transcreation.

About Lionbridge
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide.  Using our innovative cloud technology platforms and our global crowd of more than 120,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency and local relevancy across all touch points of the customer lifecycle.  Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.

Forward looking statements
This press release contains express or implied forward-looking statements, including statements relating to market and  customer acceptance and use of GMO services and  the expected benefits of use for customers (including reduction of campaign and marketing costs and campaign cycle time,  as well as global performance uplift and increased search engine traffic).   Lionbridge's actual experiences and results may differ materially from those discussed in the forward-looking statements. Factors that might cause such a difference include the timing and speed of customer and user acceptance of GMO services and risks associated with competition l and competing technologies.  For a more detailed description of the risk factors associated with Lionbridge, please refer to Lionbridge's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 14, 2012.  

Lionbridge is a trademark or registered trademark of Lionbridge Technologies, Inc. in the U.S. and throughout the world.   

Contacts:    
Sara Buda
Lionbridge Technologies
781-434-6190
sara.buda@lionbridge.com

Tim Hurley/Emily Snyder
MATTER Communications for Lionbridge
thurley@matternow.com 

SOURCE Lionbridge Technologies, Inc.



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