IRVINE, Calif., March 24, 2017 /PRNewswire/ -- Indi.com, the engagement commerce video platform for brands of all sizes, announces the completion of its initial funding from strategic investors such as John Elway, Anil Kapoor and Hans Zimmer. Following the success of driving over 100 Million social interactions for brands such as the Denver Broncos, Elite Model Management, the Sacramento Kings, and America's Got Talent through its proprietary engagement model, and given the founders' expertise in ecommerce, Indi has opened its freemium platform to retailers. Its 'engagement commerce' offerings activate purchasing capabilities from user-generated videos and photos, enabling brands to track and incentivize ambassadors using a system designed to drive more engagement, more frequently. Brands are turning customers into authentic microinfluencers and collecting video reviews that can be added to their ecommerce funnel. The Indi team is comprised of ecommerce veterans with many years of experience and more than $5 Billion in historical online sales, led by Neel Grover, Indi Founder and CEO and former CEO of Buy.com (now Rakuten.com), Rakuten North America and Bluefly.com.
Indi is pioneering engagement commerce by engineering a system that provides retailers and brands an easy and consistent way to turn their customers into incentivized microinfluencers. Retailers can use Indi to perpetually harvest new user-generated content (product photo & video reviews) and repurpose it. Customers become content creators who share those reviews across social media and spread word of mouth while earning commissions managed by Indi. Brand-safe Indi channels allow ads to be turned on or off, to pre-review user content prior to running ads, no comment sections to moderate and no content from competing brands. Indi's proprietary analytics track the content's reach across social media all the way through resulting ecommerce transactions.
Given that 92% of consumers trust peer recommendations over advertising (Nielsen), Indi developed an actionable way to capitalize on this, resulting in ecommerce sales conversions and more customer acquisitions. Indi is reshaping ecommerce with a creative and fundamentally different, scalable approach than other technologies. Neel and his team of digital marketing experts have poured their insights into a sophisticated engine that eliminates the time, technology and human resource investment that stands between retailers' ability to generate positive customer video content, and first-of-its-kind trackable video commerce for brand ambassadors and micro influencers, thereby alleviating some of the greatest challenges for retailers.
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