BSP will focus on licensing cookware and small home appliances for TMBI's leading food brand, Taste of Home, aligning with its food, cooking and entertaining content. Taste of Home offers a cross-platform, interactive exchange of engaging information on food, cooking and entertaining, and a is pioneer in user-generated content, each year publishing 3,000 of the best recipes submitted by home cooks across North America.
Recognized by 99% of American adults, Reader's Digest simplifies and enriches consumers' lives by curating the most interesting true stories, expertly selected advice on health, home, family, food and finance, and family-friendly humor. Reader's Digest is a read of lasting value and importance— an oasis from snark, celebrity hype and pessimism – offering content that is real, optimistic, authentic, inspiring and actionable.
Other TMBI brands that have entered into the licensing agreement include: Country, which celebrates the breathtaking beauty and enduring values of the American countryside, as seen through the stories and cameras of its audience; Country Woman reflects the many roles and interests of its readers through profiles of women who share their passion for life, family and community through cooking, crafts and a dedication to home; and Farm & Ranch Living, which shares practical entrepreneurial advice, insightful diaries kept by farm family, and inspirational stories that capture the tradition and everyday life of those who love nature and earn a living of the land.
"We look forward to working with Brand Sense Partners to create a successful licensing program for select Trusted Media Brands products," said Bonnie Kintzer, Trusted Media Brands Chief Executive Officer. "Developing this platform offers another avenue by which we will connect with our audiences in a new and meaningful way."
"We are excited to be partnering with TMBI, one of the leading and most established media companies with one of the most recognizable portfolios in the marketplace. We look forward to spreading the brand message of these publications while still upholding the stellar reputation that Trusted Media Brands has created." – Monica Hallinan, President – Brand Sense Partners
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. (formerly known as The Reader's Digest Association, Inc.), is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home, the world's largest circulation food media brand; Reader's Digest, a curated collection of real, inspiring and optimistic content; Country, a publication that connects audiences passionate about the community, spirit and beauty of the country; Country Woman, a celebration of women who share values and a passion for life, family and community through cooking, crafts and a dedication to home; and Farm & Ranch Living, a publication which shares stories, tips and photos that capture the tradition and everyday life of those who love nature and earn a living of the land. Founded in 1922 by DeWitt Wallace as The Reader's Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.
About Brand Sense Partners:
Headquartered in Los Angeles, Brand Sense Partners is a pioneering agency with a holistic approach to branding, design, licensing, business development and experiential marketing working with many leading brands in the global marketplace by offering a suite of services which connect the dots between vision, voice, product and experience. (www.bsp.com)
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SOURCE Brand Sense Partners