PITTSBURGH, June 16, 2016 /PRNewswire/ -- According to a new mobile consumer survey, 80% of shoppers have discovered a retailer's app on Facebook, and they'll try it at least twice before deleting it. More about why customers download and use shopping apps is included in the latest survey report by Branding Brand, the world's leading mobile commerce and engagement platform for retailer apps.
About Branding Brand Consumer Surveys
Branding Brand releases periodic surveys to understand the behaviors and needs of mobile shopping customers and the technology they use to make purchases.
This survey was conducted from May 17-20, 2016, with 1,012 online respondents ages 18 to 44. Each respondent met the criteria of 1) currently owning an iPhone, and 2) previously making a purchase from an iPhone app.
About Branding Brand
Branding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."
In 2016, the Company launched the Branding Brand Index (BBI) as a quantitative, customer-centered way of measuring a retailer's omnichannel presence. Visit bbi.brandingbrand.com to see the strengths and weaknesses of 400 brands, including major big-box retailers like Amazon, Walmart, and Target.
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SOURCE Branding Brand