NEW YORK, March 3, 2016 /PRNewswire/ -- Brandwatch, one of the world's leading social intelligence firms, announced today it had been cited as a Leader in "The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016", a report released on March 2, 2016 by independent research firm Forrester Research, Inc. Brandwatch was one of only two companies to be cited as a Leader in both this Wave and in the APAC Wave¹.
According to Forrester, social listening platforms now inform the entire enterprise, with the report stating that, "As the landscape of social technology develops, social listening platforms prove their value beyond simple brand monitoring by doubling down on analytics and surfacing insights that can be used across the enterprise."
"We're proud to be recognized as a Leader in the 2016 report," said Giles Palmer, Brandwatch's CEO. "Unlocking the value of social intelligence is important for our customers, and our customers are the top priority at Brandwatch. The Forrester report notes, 'Customer references expressed Brandwatch's commitment to being a strategic partner' — because that is precisely what we are striving to do. We want to help our customers glean the most relevant and actionable insights from social data to make smarter business decisions every day."
Further substantiating Brandwatch's stated commitment to helping customers draw a direct line between social and dollars, the report noted, "Brandwatch understands the need to clarify social listening's business value and works to disseminate social insights across organizations in a cohesive and comprehensive way. It exhibits a strong focus on data visualization with its Vizia product, supporting enterprise social intelligence through easy-to-understand dashboards and an intuitive distribution process."
Brandwatch's recognition as a Leader follows a milestone year for the company in which it was named the number one social media monitoring platform for customer satisfaction by The G2 Crowd Grid℠ for Spring 2016, where Brandwatch received the highest customer satisfaction score. The company also launched several new products, including automated intelligence reporting system Signals and insight-sharing tool Insights Central, and has topped 350 employees worldwide with targeted growth in the LATAM and APAC regions, including the opening of an office in Singapore.
Better understanding audiences on social platforms — from brand advocates to prospective customers — is vital across the enterprise, especially for customer service, community management, product development and of course marketing. According to the Forrester report, "Social listening tools enable you to parse out influencers and audiences that matter most to cut through the noise, bubble up insights, and take action across the enterprise."
At last week's Social Media Week New York conference, the company showcased a preview of Brandwatch Audiences, a sophisticated new audience analytics product powered by the largest independent influencer database of its kind.
Audiences allows marketers to instantly surface insights that help them plan highly targeted campaigns and discover real-time marketing opportunities specific to their target customer segments. Users can build custom audiences from scratch, discover the influencers within them, and study the content they are sharing in seconds.
Now You Know Conference
2016 will also see Brandwatch launch its inaugural user conference, the Now You Know Conference, on May 9-11 in Chicago. Hundreds of professionals from some of the world's largest brands and agencies will engage in hands-on masterclass workshops, hear from social industry experts during keynote talks, and preview new products and features in Brandwatch's social listening and analytics platforms.
For more information about Brandwatch or to request a demo, please visit Brandwatch.com/demo.
¹The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016
Brandwatch is the world's leading social intelligence company. Brandwatch's Analytics and Vizia product offerings fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, with more than 50 percent of revenues now from North America.
Brandwatch. Now You Know.