BOULDER, Colo., Feb. 6, 2017 /PRNewswire/ -- Brandzooka, the automated media planning and buying platform revolutionizing Programmatic advertising, has successfully completed a second round of funding to the tune of $1.5 million bringing the total raised in Seed stage funding to $3.2 million. This most recent infusion of investment support, led by Batshit Crazy Ventures, will accelerate client services and underwrite the hiring of additional sales and support staff. The latest round will also prepare Brandzooka for a formal Series A.
With more than 6,000 clients world-wide, Brandzooka, which saw 1,600% Revenue growth in 2016, is proof that an automated media-trading platform is an in-demand necessity in the marketplace. Now, small and medium-sized businesses have a viable opportunity to participate in the video programmatic marketing space. Much like the stock market was once exclusive to a select few individuals with sizeable portfolios, programmatic marketing had a similar high-dollar engagement threshold that wasn't accessible to healthy, but smaller budgets. "Clients have been cheated by a process that rewards outright fraud. Brandzooka's transparent and automated buying and reporting is delivering what fed-up clients are looking for," said Alex Bogusky, Managing Partner at Batshit Crazy Ventures.
Given the rise in large, full-scale digital marketing agencies in recent years, there was some inherent skepticism around the efficacy of automating the media-buying process. 2016 proved to be important to Brandzooka's future. Not only did The Company solidify their role in the marketplace by reaching 6,000, unique clients, Brandzooka's customer base experienced a marked flip from the majority being domestic advertisers to roughly 45% now coming from international interest, the lion's share being in Asia and Europe.
A capability of particular interest to current and prospective clients is Brandzooka's ability to outperform traditional ad-buys while placing both produced and amateur video content across highly competitive, hyper-targeted media inventory, such as: New York Times, Refinery 29, CNN, and Wall Street Journal. By removing the middle-man (i.e.: media buyer/trader), Brandzooka is able to generate significant, immediate brand lift and attributed sales. "The days of opacity in media are numbered. By automating the digital buying process, we are changing the way people access, measure and thus, absorb media," said Bogusky. "Brandzooka is the model on which the future of digital marketing will be built."
Brandzooka puts the power of online video advertising into the hands of any company with any size marketing budget. Our online video advertising platform makes it easy and cost-effective for anyone to execute highly targeted online video advertising campaigns across the biggest sites on the web. We democratize online video advertising by giving users large and small the same access and reach formerly available only to giant advertisers, reaching every major ad network, while micro-targeting highly relevant local audiences in just three easy steps, for as little as $50. Visit www.brandzooka.com for more.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brandzooka-completes-second-round-of-seed-funding-sees-exponential-growth-300402320.html