Bratz® 2011 - Triumphant and Unbeatable
The Original Girls with a Passion for Fashion™ Extend Their Worldwide Reach with an Aggressive Licensing Program
LAS VEGAS, June 13, 2011 /PRNewswire/ -- Licensing International Expo -- On the heels of a stunning and historic legal victory, MGA Entertainment takes full ownership of its blockbuster Bratz® brand with a renewed focus on brand extension into all areas of fashion and lifestyle products for girls. Backed by an arsenal of creativity, innovation and big money, Bratz® 2011 is poised to win the battle of the dolls where it counts – in the marketplace.
"Bratz has always represented what girls aspire to be like by staying focused on what's hot in the world of fashion and social trends," said Isaac Larian , CEO MGA Entertainment . "No other fashion doll can do this like Bratz does."
"With that unmistakable attitude and a real passion for fashion, Bratz is an evergreen property that is ready to be introduced to an entire new generation of girls," said Casey Collins , EVP Global Licensing MGA Entertainment. "Bratz has always had huge consumer appeal on a global basis, and with a new strategy in place, we are confident that we will take the licensing business to new levels."
For more information, visit MGA Entertainment at Licensing International Expo – Mandalay Bay Convention Center Booth # 4463.
SOURCE MGA Entertainment
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