LAS VEGAS, June 13, 2011 /PRNewswire/ -- Licensing International Expo -- On the heels of a stunning and historic legal victory, MGA Entertainment takes full ownership of its blockbuster Bratz® brand with a renewed focus on brand extension into all areas of fashion and lifestyle products for girls. Backed by an arsenal of creativity, innovation and big money, Bratz® 2011 is poised to win the battle of the dolls where it counts – in the marketplace.
"Bratz has always represented what girls aspire to be like by staying focused on what's hot in the world of fashion and social trends," said Isaac Larian, CEO MGA Entertainment. "No other fashion doll can do this like Bratz does."
"With that unmistakable attitude and a real passion for fashion, Bratz is an evergreen property that is ready to be introduced to an entire new generation of girls," said Casey Collins, EVP Global Licensing MGA Entertainment. "Bratz has always had huge consumer appeal on a global basis, and with a new strategy in place, we are confident that we will take the licensing business to new levels."
For more information, visit MGA Entertainment at Licensing International Expo – Mandalay Bay Convention Center Booth # 4463.
SOURCE MGA Entertainment