2014

Bravado and Brush Buddies Team Up To Energize Your Morning Routine with Two of the World's Most Popular Recording Artists Brush Buddies New Singing Toothbrush Features Justin Bieber's Smash Hits "Beauty and a Beat" & "As Long As You Love Me"

Brush Buddies Brite Beatz Singing Toothbrush Plays the New Smash Hit by PSY, "Gentleman"

NEW YORK and FONTANA, Calif., Nov. 4, 2013 /PRNewswire/ -- Universal Music Group's Bravado, the world's leading music merchandising company, and Brush Buddies, the world's leading provider of entertaining and educational oral care products, have again teamed up for singing toothbrushes featuring two of the world's most engaging recording artists: Justin Bieber and PSY.  Bieber enthusiasts everywhere can trade singing with a hairbrush to dancing with a toothbrush with the new Brush Buddies® singing toothbrush featuring "Beauty and a Beat" and "As Long As You Love Me" by Justin Bieber. While Korean pop star and viral YouTube sensation PSY can now be heard singing his hit song "Gentleman" on the newest Brush Buddies® Brite Beatz toothbrush.

"We are thrilled to continue our successful partnership with Brush Buddies with these two new toothbrushes which are sure to be a hit with Justin and PSY's fans," stated Tom Bennett, President and Chief Executive Officer, Bravado. "This fun and innovative product has proven to be a real winner and a must-have item for the artists' loyal followings."

Joining a line of singing toothbrushes featuring Lady Gaga, LMFAO and One Direction, Brush Buddies introduces a new brush playing Justin Bieber's two newest hit songs for two minutes each, which is the dentist-recommended time to brush. With his catchy lyrics and danceable beats, fans everywhere can jam out to their favorite tunes and have a full-out dance party in the bathroom.

With the recent release of PSY's hit single "Gentleman," Brush Buddies introduces its new line of Brite Beatz toothbrushes that play music and create a spectacular light show while brushing.  The video for "Gentleman" has already set a Guinness World Record for the most views in a 24-hour period; and with bright lights and a catchy K-pop electro-style song, kids everywhere should break world records for best oral hygiene.

Brush Buddies has developed a wide range of toothbrushes that appeal to consumers of all ages by making brushing fun and encouraging them to become better brushers. There are two buttons--one for brushing in the morning and one for night. Batteries are replaceable and included. Made of high-quality, non-toxic ABS for durability and safety, the product is BPA-free. 

Brushing has never been so entertaining or effective.  Available at www.brushbuddies.com and major retailers.

About Bravado
Bravado is the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength.

Bravado clients include TRUKFIT, The Beatles, Paul McCartney, The Rolling Stones, Bob Marley, Lady Gaga, Michael Jackson, Justin Bieber, Eminem, Kanye West, Metallica, Katy Perry, Nicki Minaj, Guns 'N Roses, Red Hot Chili Peppers, Lil Wayne, Green Day, Black Sabbath, and The Killers, among many others.

SOURCE Universal Music Group



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