Prior to its release in December, the initiative already had more than 5,000 people on the pre-sale list. The newspaper receives hundreds of requests for reservations each day.
"We believe that the future of a local newspaper is on paid digital content. That project provides sustainability for our business model and a new product that allows the continuity of our print reader's habits. We are very enthusiast about it" says Andiara Petterle, SVP for Newspapers and Digital Media.
ZH Tablet also allows new commercial formats. Ads are endowed with interactivity and offer the option of detailed metrics.
About Grupo RBS
Founded in 1957, Grupo RBS produces content and entertainment for radio, television, newspapers and digital platforms. Zero Hora is one of the Group's four newspapers. On TV, it the largest affiliate of the Globo network in the country.
About ZH Tablet
An approach to digital subscription that provides a tablet and access to two daily editions (Jornal Digital and ZH Noite), a weekend Super Edition and ZH Domingo Digital on Sundays, as well as online content in real time. See more: http://videos.clicrbs.com.br/rs/zerohora/video/zero-hora/2016/06/conheca-novidades/160106/
Communications Manager of Grupo RBS
55 51 3218 6343
Jornal Zero Hora
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SOURCE Jornal Zero Hora