TORONTO, Oct. 17, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, Brazilian, Russian, Indian and Chinese (BRIC) markets for dental implants will see rapid growth through 2021, driven largely by rising numbers of dentists being trained to perform these procedures as well as increased marketing efforts from manufacturers.
Brazil currently represents the largest of the BRIC markets; dental implants have been available for a longer period of time in this country, and the market is therefore relatively mature. In addition, there is a high level of aesthetic consciousness in Brazil, and individuals are therefore more likely to seek out elective aesthetic treatments. Although this country will continue to generate the highest proportion of revenues through 2021, market expansion will be stronger in the less mature Russian, Indian and Chinese markets. In particular, the dental implant market in China will experience the strongest growth.
"Price competition will be less prevalent in China than Russia, India or Brazil," said MRG Analyst Jeremy Seath. "Chinese dentists place a greater emphasis on brand names and premium products because it improves the appearance of their practices to patients. The majority of patients undergoing dental implant treatments in China continue to be part of a wealthy social class, and they are more likely to request higher-priced brands. As a result of this trend, the aggregate selling price in China was more than double that of the other BRIC countries in 2012."
Overall, however, price competition is intensifying worldwide, and it is becoming increasingly important for competitors to offer low-cost products in order to remain competitive. For example, there are a large number of local companies in Brazil that offer dental implants at a very low price point, driving down aggregate selling prices and restricting market expansion to some extent. Although the increasing availability of low-cost products will make dental implant procedures more accessible to patients, this trend will ultimately impede revenues. Some international competitors, particularly in Brazil, are looking to meet growing demand for value implants by acquiring local low-cost companies. One acquisition of note is Straumann's recent purchase of a 49 percent stake in Neodent, the Brazilian dental implant market leader. Companies implementing a similar strategy will be able to offer low-cost products alongside their premium devices.
Millennium Research Group's BRIC Markets for Dental Implants 2013 report includes unit, procedure, average selling price and revenue information, along with market drivers and limiters and a competitive landscape for dental implant fixtures and final abutments in Brazil, Russia, India and China.
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesGroup.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.
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SOURCE Millennium Research Group