Breakfast Cereal Market in the US - Market Research Report 2015-2019

Dec 31, 2015, 09:47 ET from Reportlinker

NEW YORK, Dec. 31, 2015 /PRNewswire/ -- About breakfast cerealsBreakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report

The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:- RTE/cold cereals- Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:

- Supermarket and hypermarkets

- Independent stores

- Specialist retailers

- Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

Key vendors

- General Mills

- Kellogg's

- MOM Brands

- PepsiCo

- Post Foods

Other prominent vendors

- Abbott Nutrition- Arrowhead Mills- Back To Nature- Bob's Red Mill Natural Foods- Food For Life- McKee Foods Corporation - U.S. Mills- Udi's Handcrafted Foods- Weetabix- Weight Watchers- Yantai China Pet Foods

Market driver

- Convenient consumption

- For a full, detailed list, view our report

Market challenge

- Existence of various alternatives- For a full, detailed list, view our report

Market trend

- Product innovations

- For a full, detailed list, view our report

Key questions answered in this report

- What will the market size be in 2019 and what will the growth rate be?- What are the key market trends?- What is driving this market?- What are the challenges to market growth?- Who are the key vendors in this market space?- What are the market opportunities and threats faced by the key vendors?- What are the strengths and weaknesses of the key vendors?

Read the full report:

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