Breakfast the BK® Way Brings Quaker Oatmeal to the Table
Served warm and ready-made to start your day off with flavor
CHICAGO, Aug. 25, 2011 /PRNewswire/ -- The Quaker Oats Company, a division of PepsiCo, today announced the launch of their new offering: hearty, great tasting, 100 percent whole grain Quaker Oatmeal as a new addition to the breakfast menu at BURGER KING® restaurants nationwide. Served in Original and Fruit Topped Maple flavors, Quaker Oatmeal is a wholesome, easy option for those on-the-go consumers who are looking for a great start to the day.
"For more than 130 years, Quaker Oatmeal has been a staple breakfast food in American homes," said Margery Schelling , global innovation officer, PepsiCo Foodservice. "At a time when so many families are looking for better-for-you meal offerings on-the-go, Quaker's partnership with Burger King Corporation ("BKC") provides a flavorful, whole grain choice when eating outside the home."
Now, consumers who enjoy Quaker oatmeal have options to enjoy their favorite breakfast both inside and outside of the home. For the first time, Quaker's branded Oatmeal will be available nationally at all BURGER KING® locations during regular breakfast hours, from 6 a.m.-10:30 a.m. at a suggested retail price of $1.99 per individual serving. Each serving of oatmeal offered at BK® restaurants is made-to-order and available in Original and Fruit Topped Maple flavors. The Fruit Topped version features dried fruit toppings, including cranberries, raisins, cherries and blueberries.
"BKC is committed to offering BURGER KING® guests quality, great-tasting food beginning with breakfast," said Leo Leon , vice president, Global Innovation. "Our restaurant guests want a variety of items to choose from for every meal of the day and Quaker Oatmeal is a welcome, tasty addition to our breakfast menu at BK®."
About Burger King Corporation
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 12,300 locations serving over 11 million guests daily in 78 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com. To learn more about Burger King Corp., please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
About Quaker Foods & Snacks
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com. Follow Quaker Oats on Facebook and Twitter.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com. Follow PepsiCo:
SOURCE The Quaker Oats Company
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