Product Innovation: What the company is calling "VanDutch 2.0" is focused to provide a state-of-the-art product experience at a more desirable price point for the educated luxury consumer. VanDutch will introduce three new product models in 2017, featuring Convertible, T-Top and Coupe versions for varying climates and functions. Through these cosmetic upgrades, the brand will stay true to its classic design, effortless performance and luxury style.
Customer Systems: VanDutch 2.0 has allocated significant resources to a new division of their operation called "VanDutch Customer Systems", a complete consumer ecosystem focused on the VanDutch brand experience. Included is the VanDutch Owners Club, a collection of benefits, access and experiences with a list of luxury partners exclusive to VanDutch Owners worldwide, including private global VanDutch Lounge locations. The system includes a proprietary smartphone application where Owners can redeem club benefits, request service, detailing, captains services, engage with VanDutch's luxury partners and more.
Following this release, new product, production and Customer Systems information will be announced in sequence. For more information on VanDutch, visit www.VanDutch.com.
About VanDutch USA
VanDutch USA is the exclusive manufacturer and distributor of VanDutch yachts in the Americas.
First it was the VanDutch 40, Netherlands-born with exceptional design for exceptional people. Every production forever fulfilling the challenge to build a fast, lightweight vessel with timeless design, compelling comfort and impressive performance. The project grew to satisfy a need for precision sport luxury built specifically for the yachting world's elite. In validating the concept the challenge continued, delivering the nimble VD30 and the commanding VD55 to market.
Those who want VanDutch are sure of it. No questions. No concerns. It's where ambition meets style, with countless ways to get there. VanDutch is chic for the sensational couple, versatile for the active family and powerful for the thrill seeker. Its design caters to modern style, while keeping classically humble. It's the style that sells.
'Arrive in style. Leave an impression.'
Reed Nicol – Director of Operations | C. +1 201 264 6356 | O. +1 954 900 5195| E. Reed.Nicol@VanDutch.com
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