NEW YORK, Oct. 29, 2013 /PRNewswire/ -- Author AJ Salem is sponsoring the AlleyNYC Halloween Pre-Party where she will launch her debut novel, Almost Demon, on October 31, 2013 from 8:00p.m. - 11:00p.m. Guests, including celebrity attendees, will hit the dance floor with beats from a Hot97 DJ while enjoying 16,000 sq. ft. of Heaven & Hell themed space, copious amounts of candy, an open bar, photo shoots, costume contests and more. Attendees will include Bloomberg LP, BetaBeat, Fuse TV and AlleyWatch.
"What's happening in this country right now is amazing. People are embracing the start-up culture and creating a supportive community. As someone who is in the independent publishing business and part of the disruption of the industry mold, it's nice to know there are people out there enthusiastic about what I'm doing." Ms. Salem said.
Having been raised by European parents, AJ moved to NYC as a child and it ignited her entrepreneurial spirit. She found support in the AlleyNYC community, and its indie inclined bash seemed like the ideal launch pad for her novel which debuts under her own publishing label.
"The American dream is what drives Start-Up Culture and it's what anyone coming to this country hopes for; being able to thrive and succeed based on merit and hard work is this country's greatest asset."
"I chose the event because the theme is so apropos to Almost Demon. The heroine, Gemma Pope, jets through an amazing world. She travels through alternate dimensions, learning the art of demon summoning as she faces good and evil and discovers that virtue isn't quite so black and white." Salem adds.
AJ Salem grew up in New York City with her nose in a book. She graduated the Fashion Institute of Technology with a B.F.A. in Illustration. When she is not writing, she can be found juggling four small children, crocheting, and watching too much British television. Almost Demon is her first novel.
Salem Books, Inc. is a small independent publisher focused on bringing new, talented, authors to market without the constraints of traditional publishing.
Digital Press Kit, Bio, and Portrait available here: http://ajsalem.com/press-faq/
AlleyNYC is an entrepreneurial hub, where teams and individuals grow their businesses in a collaborative, supportive environment. http://alleynyc.com
Contact: AJ Salem
SOURCE Salem Books, Inc.