Breathe Right(R) Brand Hopes That California Chrome Wins By A Nose Leading Nasal Strips Brand Has Signed An Official Partnership With The Famed Race Horse
ELMONT, N.Y., June 5, 2014 /PRNewswire/ -- As online chatter of nasal strips continues to swell, the Breathe Right Brand has teamed up with famed race horse, California Chrome, to show that the nose knows.
Breathe Right® nasal strips has signed an official partnership with California Chrome. To celebrate, owners Perry Martin and Steve Coburn are sporting Breathe Right nasal strips in support of California Chrome's history-making attempt at Saturday's Belmont Stakes. Those attending the race can pick up a free nasal strip from the Breathe Right tents at the event. Spectators are encouraged to wear their nasal strip during the big race.
The partnership was facilitated by Leverage Agency, the New York City-based sponsorship agency for California Chrome.
"California Chrome races with equine strips...so the conversations that peaked after the Preakness race included reference to the Breathe Right brand as a solution for people to breathe better, so they can sleep better. It's not every day that we see the term 'nasal strips' trend on social media," said Mandy Hennebry, Breathe Right senior brand manager. "We certainly have California Chrome to thank for elevating the conversation about nasal strips."
Breathe Right Nasal Strips are a drug-free and clinically proven solution that instantly lift your nasal passages and open your nose to help you breathe better so you can sleep better. Within each Breathe Right nasal strip are flexible, "spring-like" bands. These bands gently lift the sides of the nose and open the nasal passages, providing immediate and continual congestion relief.
Fans not attending the Belmont Stakes can receive a free sample of Breathe Right nasal strips by visiting www.BreatheRight.com and can join the conversation by following @Breathe_Right and using the hashtag #BreatheRightBelmont on Twitter.
About BreatheRight Nasal Strips
Breathe Right® nasal strips are a drug-free and clinically proven solution which instantly lift your nasal passages and open your nose to help people breathe better so they can sleep better. Breathe Right® nasal strips are a simple solution to a better night's sleep for nasal congestion sufferers. Breathe Right® nasal strips are available in a variety of options to appeal to the needs of consumers. For more information, visit www.breatheright.com.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, and Commit®, as well as many medicine cabinet staples -- Aquafresh®, Sensodyne®, and TUMS® -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
Contact: Joanmarie Goddard
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SOURCE GlaxoSmithKline Consumer Healthcare