Breville and SodaStream to Collaborate on Co-Branded Soda Maker
New Breville model to be "Powered-By SodaStream"
SYDNEY and AIRPORT CITY, Israel, June 4, 2012 /PRNewswire/ -- Breville Pty Limited, a subsidiary of Breville Group Limited (ASX: BRG) and SodaStream International, Ltd. (NASDAQ: SODA) today announced a strategic partnership aimed at further expanding the home carbonation category. The jointly developed soda maker is expected to be available at retail in 2013. The terms of the deal were not disclosed.
"The home carbonation market is one of the most exciting categories in kitchen appliances today," stated Jonathan Lord, Acting CEO of Breville. "We are delighted to join forces with SodaStream to bring together our premium design capability with their industry leading technology."
"We are proud to launch our first global "Powered-By SodaStream" initiative with Breville, who represent the highest quality in lifestyle kitchen products," stated Daniel Birnbaum, CEO of SodaStream. "The features of this new product will empower consumers to enjoy the many benefits of home soda making."
Breville Group Limited, an Australian publicly listed company is a leading provider of small electrical appliances. Over the past 80 years Breville has grown to become an iconic Australian brand through thoughtful design and brilliant innovation. Today Breville-designed products are sold in more than 50 countries around the globe. From its research and design centre at its Sydney, Australia headquarters, the talented team of industrial designers and engineers develop new products with those simple touches of ingenuity or brilliance that empower people to do things more impressively or easily than they'd thought possible in their own kitchen. The team's insights into the changing world of food and beverage give Breville the ability to design innovative appliances. For more information on Breville please visit the company's website www.brevillegroup.com.au .
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.com.
To download SodaStream's new investor relations app, which offers access to SEC documents, videos, audiocasts and more, please visit http://itunes.apple.com/app/soda-ir/id524423001?mt=8
Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
Acting Chief Executive Office
Phone: +61 2 9384 9686
Corporate Development and Communication
SOURCE SodaStream International, Ltd.
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