2014

Breyers® Introduces New Breyers® Gelato Indulgences™ Unique gelato offering features delicious trio of textures including creamy gelato, luscious sauces and gourmet toppings

ENGLEWOOD CLIFFS, N.J., March 12, 2014 /PRNewswire/ -- Breyers®, the brand known for bringing families together to enjoy delicious frozen treats for more than 140 years, is expanding its portfolio with the introduction of new Breyers® Gelato Indulgences™. Each of the four delicious varieties features a trio of textures – creamy gelato, luscious sauce and gourmet toppings – for the ultimate indulgence.

To support the launch of Breyers® Gelato Indulgences™, a new campaign will show couples how to create the perfect date night at home – with a new reason to "spoon." 

"Our loyal fans told us they want even more indulgent offerings from Breyers®, and Breyers® Gelato Indulgences™ is the perfect answer," said Alfie Vivian, vice president of refreshments for Unilever North America. "With its uniquely indulgent trio of textures, Breyers® Gelato Indulgences™ can help busy parents create a great date night right at home, any night of the week."  

Available in four delicious varieties, Breyers® Gelato Indulgences™ is unlike any other gelato offering consumers can find in grocery stores:

  • Breyers® Gelato Indulgences™ Vanilla Caramel features creamy vanilla gelato topped with luscious caramel sauce and gourmet caramelly curls
  • Breyers® Gelato Indulgences™ Raspberry Cheesecake features cheesecake gelato topped with luscious raspberry sauce and gourmet graham crumble
  • Breyers® Gelato Indulgences™ Tiramisu features mascarpone gelato topped with espresso sauce, ladyfinger cookie pieces and sprinkled with gourmet cocoa
  • Breyers® Gelato Indulgences™ Triple Chocolate features milk chocolate and dark chocolate gelatos topped with white chocolate sauce and chocolatey curls

Another ingredient for a great date night at home is watching favorite TV shows as a couple.  As part of the "ultimate date night" campaign, Breyers® is partnering with popular NBC series, "Parenthood" (10-11 p.m. ET) to sponsor two extended previews of future episodes for fans to enjoy online.  

Breyers® Gelato Indulgences™ is available at grocery stores nationwide in a 28.5 oz clear tub, showcasing the gelato with its luscious sauce and gourmet toppings, for a suggested retail price of $4.49-$5.99.

About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese's® Peanut Butter Cups and Natural Vanilla, which is America's No. 1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

For more information or images, please contact:
Alex Demers
GolinHarris
312-729-4240
ademers@golinharris.com

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SOURCE Breyers



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