BRF - Announcement to the Market

SAO PAULO, Jan. 16, 2013 /PRNewswire/ -- Pursuant to CVM Instruction 358 of January 3, 2002 and Paragraph 4, Article 157 of Law 6404/76, the management of BRF – Brasil Foods S.A. ("BRF" – BM&FBovespa: BRFS3; NYSE: BRFS) announces the launch of its new visual identity for the BRF corporate brand for its global operations.

(Logo: http://photos.prnewswire.com/prnh/20130116/BR43389LOGO)

The BRF logo has been created to represent our essence. The adopted symbol represents the globe with all its cultural, social, territorial and racial diversity.

The new brand strategy expresses our positioning and objective of cultivating bonds, bringing lives closer together, thus incorporating elements which are the essence of BRF: Has Energy; Is a protagonist; Cultivates bonds; Dialog with the world.

BRF: Bringing lives closer together.

Welcome to BRF's new visual identity.

Leopoldo Viriato Saboya
Chief Financial, Administration and Investor Relations Officer

SOURCE BRF