"Average unit retail (AUR) over the weekend fell 10.5 percent compared to a year ago, and was indicative of the heavy price promotion strategies brands deployed to cut through the 'noise' of the holiday weekend," continued Kohan. "Those strategies led to some of the early holiday season winners including off-price discount retailers, outlets and warehouse clubs, but generally did no favors to department stores, specialty apparel and other segments."
"Overall, it's important to recognize that results for physical retail were in line with expectations considering the hangover from Election 2016, the ease and convenience of online shopping and the retail industry's own promotional creep that has seen Black Friday quickly evolve from first a single-day event to a weekend, then to a week and now on to a month-long event."
The RetailNext Retail Performance Pulse is a monthly composite of key in-store metrics developed from specialty and large format retail stores on the RetailNext analytics platform and located within the continental United States. The complete Pulse report for the month ending November 26 on retail's 4-5-4 calendar will be available for free download later this week at http://www.retailnext.net.
The first retail vertical IoT platform to bring e-commerce-style smart store shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.
More than 300 retailers in over 60 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, Calif. Learn more at www.retailnext.net.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.
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SOURCE RetailNext Inc.