NASHVILLE, Tenn., April 14, 2016 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced that Giacomo Bertaina will join the company as vice president, Global Digital Enablement Center. The newly created role is part of the company's ongoing efforts to enhance its global digital marketing strategy and encourage greater collaboration across regions and subsidiary business units. Bertaina will be based at the company's Americas headquarters office in Nashville and provide leadership for all global digital marketing activities.
"Giacomo's wealth of digital expertise, industry insights and leadership experience will help us further strengthen our brands on a global level," said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. "He is the right person to set the strategy for our organization's digital programming as we look for new ways to activate our brands online with global coordination."
Bertaina joins Bridgestone after more than seven years at McCann Worldgroup, where he led a variety of local, regional and global digital marketing assignments, including global digital marketing programs for Chevrolet. Previously, he developed digital marketing programs for international brands such as Dish Network, Cisco, Motorola, HSBC, Multibank, Discovery Networks, BlueCross BlueShield, Ripley and Terra Networks in the U.S., U.S. Hispanic and Latin American markets.
Bertaina earned a bachelor's degree in economics from the University of Lima in Peru and a Master of Business Administration from INCAE Business School in Costa Rica. He also has a master's degree in digital marketing from IE Business School in Spain.
For more company news, visit BridgestoneAmericas.com.
About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
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SOURCE Bridgestone Americas