BridgeStreet Global Hospitality Launches Mode Aparthotel, Responds To Changing Travel Trends

INTUITIVE PRODUCT OFFERING SERVES NEW TRIBE OF TRAVELER

03 Feb, 2016, 08:00 ET from BridgeStreet Global Hospitality

RESTON, Va., Feb. 3, 2016 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading solution for international serviced apartment experiences – announces an exciting new brand experience built to inspire guests and intrigue developers, Mode Aparthotel by BridgeStreet. Mode is designed for the new tribe of travelers, who are connected, creative and crave community. BridgeStreet is responding to shifting travel trends by targeting global hot spots and retrofitting existing buildings, offering 24/7 front desk concierge, community areas for gathering, and the space of an apartment to live and work in.

"We are here to be a part of the community, work with the local vendors and recommend the best establishments," noted Sean Worker, BridgeStreet Global Hospitality president and CEO. "Each Mode building will offer a bespoke, unparalleled experience to our guests by providing them with high design and comfort. This includes knowing the unique feel of Mode is backed by the world-class brand of BridgeStreet Global Hospitality to ensure consistent service standards."

The BridgeStreet team, with decades of experience developing brands, is key to bringing this unique development model to the serviced apartment sector. Mode is ideal for creating new opportunities in gateway cities and desirable urban centers by renovating existing structures in iconic locations such as Boston, New York, Chicago, London and Paris. The concept promotes comfortable, warm spaces with an emphasis on social, experiential travel while every detail is accounted for—down to the scents, music, linens and wine selection.

BridgeStreet has claimed an unparalleled location in Washington D.C. on DuPont Circle as the first Mode Aparthotel in the U.S. Several floors of a five-story office building will be converted into 46 Mode apartments, featuring an on-site bar and restaurant, workout facilities and a roof-top lounge in one of the city's most sought-after neighborhoods.

"We took a C-rated building in an A+ location and we are creating an A+ building," said Will Lansing of Valor, developers on the Dupont Circle Mode. "We are excited to be a part of this and we are looking forward to working more with BridgeStreet."

Europe's first Mode, scheduled to open in Q3 2016, is located in an historic building in Paris's 16th Arrondisement and marks an invigoration for BridgeStreet's presence in Europe. The Aparthotel will offer 47 keys, plus a breakfast room, guest lounge, and a fitness suite within a five-minute walk to the Arc de Triomphe.

As increased awareness of serviced apartments as an alternative to typical hotel accommodations has risen and created more consumer interest than ever, Mode Aparthotel offers an innovative business model for developers. With its efficient, practical and thoughtful design utilizing existing structures, the concept allows for the unique building standards of each community.  

Mode Aparthotel propels the sector into the future, introducing a specific consumer serviced apartment product with benefits to the community and developer.  

BridgeStreet has reached a joint development agreement with CGI Strategies, an active real estate developer in LA and NY, to develop 5-10 dedicated Mode properties in the U.S., to be operated exclusively by BridgeStreet.

"There is currently a gap in the industry that we can fill.  These apartments give travelers more than a traditional hotel or extended stay apartment, they have the best of both in great communities," Gidi Cohen, founder and CEO of CGI said. "We believe in the value proposition of the serviced apartment model and the Mode model goes beyond the sticks and bricks of the property, it is designed to include local flavor."

"Both guests and developers will be delighted with Mode Aparthotel," said Paul Rands, BridgeStreet's VP of development. "Retrofitting existing buildings alleviates the pressures of minimal building space in city centers. This strategy is the underpinning for Mode, with the long term target of 20 to 30 Mode by BridgeStreet properties open or in active development within four years across the Americas and EMEA."

With its innovative, tiered system of six distinct brands, BridgeStreet provides guests with customized two- to six-star serviced apartment offerings, meeting every need from location to budget with more than 50,000 apartments in desirable and convenient locations in over 60 countries. Offering a memorable hospitality experience, BridgeStreet is widely recognized for uncompromised standards and a consistent brand experience. For more information on BridgeStreet Global Hospitality, visit www.modeaparthotel.com or call 1(800) 278-7338 / +44 (0) 20 7792 2222.

About BridgeStreet Global Hospitality

With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Stüdyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.

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SOURCE BridgeStreet Global Hospitality



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