Brierley+Partners' Enhanced Campaign Management Tools Enable Marketers to Manage Complex Loyalty/CRM Campaigns With Unprecedented Ease, Speed and Flexibility

PLANO, Texas, May 11, 2011 /PRNewswire/ -- Brierley+Partners is excited to announce the newest release of the campaign management tool within the Brierley LoyaltyWare™ platform. This innovative technology tool allows marketing personnel to define, reuse, test, schedule and execute complex marketing campaigns that span multiple communication channels — direct mail, email, mobile, web and social media — with a new user interface and extended flexibility.

Bill Swift, Brierley+Partners' Executive Vice President and Chief Technology Officer, explained, "The campaign management module is one of many core marketing functions resident within our suite of Brierley LoyaltyWare tools. These tools reside over the customer database solutions we manage and host for each of our clients."

Mr. Swift said that the Brierley LoyaltyWare tool provides marketers the flexibility to design, test and execute complex, multi-channel communication strategies that drive ROI by leveraging customer segmentation, transactional, behavioral and engagement data. "In addition to direct mail, email and mobile output channels, we've directly integrated loyalty-specific hooks to our rules engine to enable targeted bonus accrual promotions, along with coupons and other CRM offers that can be deposited directly into member accounts."

As Mr. Swift explained, Brierley LoyaltyWare is designed to give clients the time-to-market efficiencies of a packaged solution with the flexibility needed to run custom and unique loyalty and CRM initiatives. The platform allows contact history and response data to be managed in a consistent manner and leveraged as input to subsequent campaigns, while providing the foundation for all campaign reporting and ROI analysis. "As a complete CRM solution, Brierley LoyaltyWare provides a single view of the customer that encapsulates structured loyalty program execution as well as broader non-member database marketing tactics," said Mr. Swift. "Campaign management is the end user tool that brings everything together and provides the ability to uniquely cater to and communicate with each audience."

Brierley+Partners was founded in 1985 by Hal Brierley, an industry pioneer who was the first to trademark Relationship Management®, a decade before it became a recognized industry term. For the last quarter-century, the company has been a leader in designing and executing some of the world's most profitable, prominent and proven loyalty/CRM solutions for its clients.

Brierley+Partners' services and solutions include communications planning and execution, creative, program design, strategy, analytics, and the latest technology —combined with the power of seasoned, professional experts ready to profitably grow their clients' customer relationships.

Visit http://www.brierley.com for more information.

Contact:

Courtney Hancock
214.743.5450 direct
courtneyh@brierley.com

SOURCE Brierley+Partners