SAN FRANCISCO, June 1, 2017 /PRNewswire/ -- BrightFunnel, the leading B2B marketing attribution and analytics platform, today announced that it has appointed Christopher Mann as Chief Executive Officer. Chris came to BrightFunnel earlier this year from LinkedIn Marketing Solutions, initially as Chief Product Officer. Chris joined LinkedIn as part of its biggest ever acquisition at the time, Bizo, an innovative B2B marketing platform. He was previously a product and go-to-market executive at digital marketing analytics pioneer Coremetrics, which was acquired by IBM.
BrightFunnel was founded in 2013 by Nadim Hossain, Nisheeth Ranjan, and Ranjan Bagchi, with the vision of connecting marketing to revenue, through its "Marketing Attribution" platform for B2B marketers. Under Hossain's leadership, BrightFunnel helped establish a new category, and developed the leading B2B marketing attribution solution for mid-market and enterprise companies, such as Concur (SAP), Nimble Storage (HP Enterprise), Ellie Mae, Cloudera, Lionbridge, and Blackbaud. Since its Series A financing a year and a half ago, BrightFunnel has experienced a 10X growth in users.
"I am thrilled to welcome Chris as our CEO," said Nadim Hossain. "Chris brings a wealth of experience demonstrating operational excellence, go-to-market execution, and product innovation, and I couldn't have asked for a better partner to help shape the next phase of our growth."
"I am incredibly excited and honored to be part of this next phase of BrightFunnel's growth and increased market leadership," said Chris Mann. "Over the past few years, BrightFunnel has attracted a talented team of leaders who have helped grow our product, customer base, and brand, and I am delighted to lead the team, and partner with Nadim, as we focus on scaling the company."
Chris has over 25 years of experience in product management, strategy, and go-to-market execution, with a continued focus on B2B marketing. In 2010 Chris joined a 15 person startup called Bizo, where he created a marketing automation system for B2B paid advertising and led the company through its $175 million acquisition by LinkedIn. During his time at LinkedIn, Chris was involved leading product strategy for LinkedIn Marketing Solutions. Chris is passionate about learning, creating, innovating, and delivering new customer value. As CEO, Chris will run all aspects of day-to-day operations, focused on operational excellence, product innovation, and go-to-market expansion.
In his new role as a full-time Executive Chairman of the Board, Nadim Hossain will focus on guiding investor relations, strategic partnerships, and market evangelism.
"Marketing attribution is an inevitable frontier for B2B marketing and it's happening now," said Chris Mann. "At every conference, in every conversation, attribution is something that marketers are prioritizing and now adding to their technology stack. What the market doesn't know yet, but will learn soon, is how we are imagining this next evolution of marketing. Stay tuned. Watch closely. In fact, call me now and let's talk about how BrightFunnel can help your organization accelerate revenue. I am excited to do great things with our customers!"
BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and Ellie Mae are using BrightFunnel to connect marketing to revenue.
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