ALEXANDRIA, Va., June 28, 2016 /PRNewswire-USNewswire/ -- Brightline Strategies, a business strategy and brand management consultancy, and McWilliams|Ballard, a real estate project development sales and consulting firm, announced today the launch of Rockerbox, a joint venture formed to address the growing need among commercial and residential real estate developers, asset owners and property managers for more actionable data to guide strategy, direct resources and operationalize growth.
Rockerbox's proprietary, predictive methodologies are based on the science and discipline of political research and deliver critical insights for driving organizational performance, product preference and portfolio profitability. The companies announced the launch of the joint venture at the 2016 BOMA International Annual Conference & Expo in Washington, D.C.
"Sound business strategies are always rooted in facts," said Michael Broder, president and CEO of Brightline Strategies and principal of Rockerbox. "While reliance on comparative market analyses and satisfaction studies is prevalent within the real estate industry, our recent engagements suggest developers, asset owners and management companies are actively searching for greater customer, product and organizational insights – particularly those which are predictively shown to increase building preference, tenant loyalty and rent premiums. As tenant wants, needs and expectations have evolved, we're not looking into lagging indicators of satisfaction, we're figuring out leading indicators of growth. Everything we do and deliver is designed to equip organizations to operationalize such insights and impact their bottom line. It's why our slogan is 'real insights for real estate.'"
Rockerbox will combine Brightline's proprietary research models with the expertise of the McWilliams|Ballard team to generate actionable and achievable growth strategies for both commercial and residential real estate clients. Engagements offer clients valuable intelligence as to: the markets and tenant typologies which provide the greatest growth opportunities; tenant recruitment strategies as well as marketing models, sequencing and delivery channels which yield the highest ROI and absorption rates; message relevance (impact) and resonance (intensity) across audience segments; improving tenant renewal and recommendation likelihood; and identifying key experiential elements which drive demand and command rent premiums.
"In today's competitive and highly commoditized real estate market, comparing your value against the competition does nothing to set you apart in the mind of customers or potential customers," said Chris Ballard, principal, McWilliams|Ballard and Rockerbox. "Our goal in partnering with Brightline for this effort is to shake up the industry's reliance on comparative benchmarking and market trends and, instead, focus on finding the key data to drive differentiation and achievable – but not necessarily inevitable – business outcomes."
For more information, visit www.rockerboxinc.com.
About Brightline Strategies
Brightline is a business strategy and brand management consultancy. Our proprietary methodology merges the science and discipline of political communication with target audience research, business strategy, customer experience design, management consulting and performance improvement practices. Brightline's diverse client base includes technology, life science, energy, sports, real estate, professional services, education, and non-profit/trade associations. For more information, visit www.brightlinestrategies.com.
Founded in 1996 by Ross McWilliams and Christopher Ballard, McWilliams|Ballard is a leading project development, sales, marketing and consulting firm based in the Washington, D.C. metropolitan area. We work with builders, developers, private equity firms and other institutions on new construction projects in a variety of sizes and geographical locations. McWilliams|Ballard understands the unique challenges that the Mid-Atlantic region presents to the real estate industry. Our extensive experience enables us to successfully complete projects of all sizes and budgets, including new ground-up construction, mixed-use projects, adaptive reuse, condominium and affordable housing developments. We pride ourselves on finding the perfect combination of sales pace and price, maximizing return while minimizing risk. For more information, visit www.mcwilliamsballard.com.
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SOURCE Brightline Strategies