BRIO® Gives Children More Than 130 Reasons to Never Stop Playing at New York International Toy Fair

Just as children never stop growing, the universe of BRIO grows alongside your child; toys perfectly fit together for endless imaginative fun.

Feb 13, 2016, 07:45 ET from BRIO

MALMÖ, Sweden, Feb. 13, 2016 /PRNewswire/ -- Good play makes the world a better place and is essential to a child's development. At BRIO, we believe that you are never too old to play and grow—and the possibilities for play are endless.

Welcome to the BRIO World
Enjoy a ride into the ever expanding BRIO World—an open-ended play system that inspires creativity with real life scenarios—both on and off the track. Whether you are a boy or a girl, young or old, you can let your imagination run free. 

"Today's BRIO World is much more than railway," said Michael Heun, head of product development at BRIO. "It's a wide and diverse play system for children to recreate the real world, including everything from trains, cars, boats, and animals to something as spectacular as a roller coaster."

In 2016, BRIO will offer US families more than 130 toys for children of all ages—a wooden pull along Horse designed to captivate toddlers as they take their first steps; a Countryside Horse Set that welcomes both boys and girls to enjoy the magic of play; a Remote Control Travel Train that can ride the classic wooden rails; plus dozens more play sets that combine to offer one delightfully immersive BRIO World.

Designed in Sweden, our products are intended to support a child in their development. The iconic BRIO look—simple but smart—inspires curiosity and allows a child's imagination to run free. Because we believe that play is universal—not gender specific—BRIO products are designed to appeal to boys and girls alike. Our wooden toys are made of 100% FSC®-certified wood from sustainably managed forests and are built to last, for play experiences that grow with the child and stand the test of time.

BRIO will showcase its 2016 lineup of playthings at the New York International Toy Fair, Jacob Javits Center in New York, February 13 – 16. Registered media can preview the full line at booth #2403.

New For 2016

BRIO Horse
Happy Birthday BRIO! To celebrate 130 years we made this special pull along horse. It is inspired by the first toy ever sold by BRIO. Simply great workmanship, simply timeless fun.
Ages 12 months+; MSRP $24.99; Available Now

BRIO Countryside Horse Set
Take to the country! The wooden railway brings you over the rocks to a hidden countryside pasture. When your horse is up for a field trip away from its beautiful shed, give it a shower and lead it to the train. The wagon has a perfect design for horse transport, complete with a foldout ramp. Smooth riding, indeed.
Age 3+; MSRP $64.99; Available now

BRIO Remote Control Travel Train
Take control and drive safely, you have a passenger onboard! The unique controller has easy to use reverse and stop functions, as well as two different forward speeds, plus A&B frequencies to allow for muliple RC trains on the same tracks. Press the buttons for light and sound effects. Train can also be controlled with buttons on the engine.
Ages 3+; MSRP $39.99; Available now

About BRIO
For over a century, our driving force has been to spread joy among children around the world. We want to create happy childhood memories where the imagination is allowed to flow freely. BRIO is a Swedish toy brand that creates innovative, high-quality and well-designed, FSC®-certified (N002103) wooden toys that give children a safe and fun play experience. The company was founded in 1884 and is represented in over 30 countries.

To learn more, visit brio.net.

Photo - http://photos.prnewswire.com/prnh/20160211/332429

 

SOURCE BRIO



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