Britain's Favourite Meerkat Sponsors Coronation Street on ITV

LONDON, November 28, 2012 /PRNewswire/ --

- Meerkats land on Weatherfield cobblestones -

Britain's favourite meerkat, Aleksandr Orlov, founder of comparethemeerkat.com, and his meerkat friends today took a sneaky peak around the set of Coronation Street, before the start of his sponsorship of ITV's iconic soap.

From Monday 26th November, viewers will be able to see the entrepreneur and his fellow meerkats exploring Weatherfield during the ad breaks of the soap.

The  Meerkat business entrepreneur decided to sponsor Britain's most popular soap as part of his on-going bid to help people understand the difference between comparethemarket.com and comparethemeerkat.com and stop them from clogging up his website by looking for good deals on insurance.

"I was flick through satellites channels and what did I stumble on? Popular UK programming Coronations Street. Before I knew it, I was glue to telebox. Then it hit me why not sponsor most popular soap in UK to help teach peoples the difference?"

The sponsorship follows the launch last year of the Meerkat Toy Collection, which rewards those who know the difference between meerkat and market with a free meerkat toy. Over a million toys have been claimed and the cuddly meerkats have now become collector's items.

To celebrate the sponsorship and to pay homage to the Manchester-based soap, the Meerkovo villagers have even created their own special polka version of the legendry Coronation Street theme tune.  To date the video has had over 2.2million views. To view the video visit

http://meerkat.comparethemarket.com/coronation-street  

About The Meerkat Tales collection

Narrated by Aleksandr in his own unique style, the Meerkat Tales tell the stories of Aleksandr's own dreams as well as those of five of his meerkat friends: his faithful head of IT Sergei who dreams of a space adventure to the moon; Bogdan the mischievous meerpup who takes part in the Meerkovian Grand Prix; Maiya the school mistress who dreams of debuting in the 'Romeero and Juliet' ballet; Yakov the toymaker who must help save Christmas when 'Santa Claws' falls ill; and leather-clad rocker Vassily who finally achieves rock stardom.

About Aleksandr Orlov

Aleksandr Orlov has amassed over 800,000 Facebook fans and around 50,000 followers on Twitter since he first appeared on TV in January 2009, urging those looking for car insurance at http://www.comparethemarket.com  not to come to http://www.comparethemeerkat.com by mistake.  

His iSimples iphone application attracted over 700,000 subscribers, reaching No.1 on the iTunes free app download chart.  His catchphrase 'Simples' has even entered the Oxford English Dictionary.  Aleksandr's biography "A Simples Life" sold 500,000 copies, topping the Christmas bestseller list in 2010.  More recently he has given over a million people an official Meerkat soft toy as a reward for knowing the difference between http://www.comparethemarket.com  and http://www.comparethemeerkat.com


SOURCE comparethemarket.com



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