Britax Announces Global Brand Repositioning for Child Mobile Safety Products Company Unveils New, Innovative Offerings for Entire Journey of Parenthood
FORT MILL, S.C., Aug. 14, 2014 /PRNewswire/ -- Since the 1930s, Britax has helped more than three generations of families explore their world with confidence, safety and style. Now, the juvenile products company has a new look all its own.
Today, as the first step in its international rebranding effort, Britax introduced a new, modern logo and brand identity for its entire family of product offerings. The company also launched its revolutionary ClickTight™ installation technology across a range of convertibles today, and plans to unveil additional milestones, including a new website and advertising strategy over the next six months.
"Just as parents adapt to their growing children's needs, we have modified our brand positioning to focus more on the emotional aspects of parenthood," said Karl Kahofer, CEO of Britax. "We're excited to continue providing Britax offerings that will allow today's evolving families to move with confidence and reassurance through every twist and turn in their journey."
Whether it's a first ride home for newborns, a hassle-free shopping trip with baby or a morning run in the park with two toddlers, Britax will continue to drive safety standards and push the boundaries of innovation throughout the entire adventure of parenthood.
About BRITAX Group Limited
Britax' mission is to inspire and enable families to move with confidence, move with optimism and move without boundaries.
"Our mission drives everything that we do, every day.
It is the reason why we constantly challenge ourselves to maintain a leadership role in child mobility safety – driving standards, posing questions and insisting on excellence in everything that we do.
It is the reason why we are continually identifying, anticipating and exploring the changing needs of young families – and addressing these needs through innovation in product and service."
Britax manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.
In 2011 Britax acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs. Britax and BOB offer versatility and a lifespan beyond one child.
Britax USA is located in Fort Mill, South Carolina, and employs more than 200 people. For more information, visit www.britaxusa.com.