CHICAGO, Sept. 25, 2012 /PRNewswire/ -- Brite Promotions, a division of Brite Media Group, has hired Kevin Boyer, formerly Director of Business Development at All Terrain, as Vice President of Business Development. He will work out of the agency's Chicago office, reporting to Senior Vice President Pete D'Andrea.
"Kevin is a great addition to the Brite Promotions team. Kevin brings an impressive track record of developing unique and effective consumer engagements on behalf of top brands," D'Andrea said. "Kevin's years of experience and deep knowledge will certainly strengthen our ability to create impactful solutions for our clients."
Boyer will be responsible for developing client solutions across multiple industries for Brite Promotions, a Chief Marketer PROMO 100 Agency.
During his five years at All Terrain, Kevin managed the agency's business development efforts including corporate positioning, building strategic solutions for clients, creating cross-brand partnerships and serving as in-house strategic counsel on existing client brands. Clients included The Cosmopolitan of Las Vegas, Ciroc, Groupon, Tribune Company, The Gap, Illinois Lottery/Northstar Lottery Group, E&J Gallo, Dyson, Pernod Ricard/ABSOLUT, Seamless, Caesar's Entertainment and CBS, as well as top agency partners including Starcom, Spark and Leo Burnett.
Prior to joining All Terrain, Kevin was the President of Communication Management, a management and marketing consultancy with top clients in the entertainment, music and nonprofit sectors. He also served as the pro bono Chief Marketing Officer of Chicago Games, Inc., the business unit that bid for, and then managed the 2006 Gay Games in Chicago. With more athletes than the Olympics, the 2006 Gay Games contributed $50 to $80 million to the local economy and inspired Chicago Mayor Richard M. Daley to bid for the 2016 Olympic Games.
"I firmly believe that, in marketing, experience always wins," said Kevin. "All things equal, a live experience with a brand is always more likely to generate awareness, enthusiasm, advocacy and – most importantly – a sale. I am excited to join Brite Promotions. Their ability to create memorable, tangible and shareable live experiences offer endless opportunities. I'm looking forward to working with my new teammates and to help Brite Promotions grow our clients' business."
About Brite Promotions
Brite Promotions is a full-service marketing agency that creates custom solutions for major brands. The Brite Promotions team has over 15 years of experience engaging consumers on behalf of their clients, creating memorable and sharable experiences. Whether it's out-of-home, in-store, at an event, or in the digital space, Brite has the ability to deliver these experiences to a wide array of key consumer groups resulting in positive results for its brand partners. For more information, visit britepromotions.com.
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SOURCE Brite Promotions