BURNABY, British Columbia, March 31, 2016 /PRNewswire/ -- Earlier this month, Freshslice Pizza had their soft opening in Prince George, British Columbia and shattered all sales records and is following up this Saturday, April 2 with its official Grand Opening!
"With our closest restaurant almost 1,000 kilometers away in Vancouver, this new record is a strong testament to the brand power our system has built up over the years. I won't be surprised to see more records fall as we grow across Canada," said Ray Russell founder and C.E.O. of Freshslice Pizza.
Prince George is a new beachhead for this aggressively growing successful B.C. based brand and so it was chosen as the ideal location to unveil its new "Vision 2020" interior. The project to upgrade the look of the physical plant started April 2015 and saw an investment of more than 1,000 hours of Freshslice senior management time.
Gord Metcalfe, owner of PixxelFactory Design Studio in Burnaby, B.C., says the new esthetic is meant to make the dine-in experience more comfortable and inviting. "We sought to freshen the look of the stores to better comport with 21st-century tastes, combining some traditional old-world elements, such as a vaulted ceiling feature clad in aged brick with a light, modern colour palette adjacent to a muted mix stone, contemporary floor and wall tile, subtle wood grains and metal accents," he says, adding several existing restaurants are slated to be renovated. The redesign also incorporates high-resolution, panoramic photo wall graphics, an array of more traditional glass pendants, contemporary sculpted glass suspended units and recessed, linear LED lights.
"We want our customers to walk into our pizzerias and think of them as world-class, but success ultimately depends on the people behind the counter," Russell says.
Several Grand Opening ongoing activities are planned for this Saturday opening from 11 am, at the 999 Central Street, Prince George location.
94.3 FM, the GOAT will be on site 2-6pm with special giveaways every hour.
"Pizza by the slice is something new and exciting in this market! When I met Ray and the Freshslice team last year, I knew that this was an up and coming and brand and that I wanted to be a part of it! We are very excited to continue to expand the Freshslice brand in the North!" Stewart Malqunas ex N.H.L. professional hockey player, and newest Freshslice Franchisee Partner said.
Freshslice Pizza is the fastest growing B.C. based pizza franchise which has grown to over 70 locations in British Columbia over the last 16 years, picking up the Consumers' Choice Award for Business Excellence along the way. As a healthy alternative Freshslice features multigrain dough low fat mozzarella and low calorie sauces as well as several side dishes, desserts, and gluten free options.
1610 Ingleton Avenue,
Burnaby BC, V5C 5R9
604-251-7444 ext. 107
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SOURCE Freshslice Pizza