LOS ANGELES, Oct. 11, 2016 /PRNewswire-USNewswire/ -- Radio/TV Stations: Great ShakeOut Earthquake Drills are being held across the country and worldwide on October 20 at 10:20 a.m. (local time) and will involve more than 40 million people! ShakeOut is a one-minute earthquake drill that started in California and is now a global movement where participants practice "Drop, Cover, and Hold On" and other aspects of their emergency plans.
With all this visibility locally and globally, ShakeOut is a fantastic opportunity to demonstrate your community leadership as a station, while motivating your audience to get prepared for earthquakes.
Here is how to get involved:
Play the ShakeOut Drill Broadcast
Many ShakeOut participants will tune to local radio and TV stations at drill time for the "ShakeOut Drill Broadcast." This one-minute recording contains simple instructions along with earthquake sound effects. Here is how to become a ShakeOut Drill Broadcaster:
- Stations can download .AIFF and .mp3 audio recordings (radio) and HD-quality video recordings (for TV) to play on 10/20 at ShakeOut.org/messaging (see "Audio and Video").
- If you would rather record your own drill broadcast, you can find scripts at ShakeOut.org/messaging (see "Messaging Resources").
- Then fill out this brief form to include your station on a list of ShakeOut Broadcasters, which will be promoted to ShakeOut participants via email and social media.
Conduct a Station Drill
Radio and TV stations are encouraged to hold drills and be counted along with the millions of other participants.
- Register your drill at ShakeOut.org/register and select "media organizations" as your category.
- ShakeOut participation is a great way to make sure your employees know how to protect themselves in an earthquake at home, work, or while traveling where earthquakes are likely.
- Be sure to highlight your own drill activities via online stories, social media, or news coverage, and lead by example!
We greatly appreciate the role that many broadcasters play each year in encouraging organizations and households to participate in ShakeOut! Here are some simple options for what you can do:
- Radio and TV PSAs featuring Mario Lopez are available at ShakeOut.org/messaging (see "Audio and Video").
- Place ShakeOut web banners graphics on your website, available at ShakeOut.org/messaging (see "Still Graphics").
- Use #ShakeOut on social media and download sample messaging, graphics, videos, and more at ShakeOut.org/messaging (See "Messaging Resources").
While millions will participate in Great ShakeOut Earthquake Drills, millions more will learn by watching, listening to, and reading about what others do through your reporting.
- Cover the ShakeOut at a major media venue or at community events. The 2016 media venue list is being updated regularly, please see "Media Events" at ShakeOut.org/media.
- Story suggestions are also available at ShakeOut.org/media.
Global Messaging Resources: ShakeOut.org/messaging
Global Media Page: ShakeOut.org/media
Great ShakeOut Earthquake Drills
Southern California Earthquake Center
ShakeOut.org, is managed by the Southern California Earthquake Center (SCEC) at the University of Southern California, with funding from the National Science Foundation, United States Geological Survey, and Federal Emergency Management Agency.
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SOURCE Great ShakeOut Earthquake Drills