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Broadcom Delivers Navigation and Location Based Services in New Handsets From Samsung

Broadcom(R) 'Combo' Chip Solutions Enable OEMs to Add Bluetooth(R), GPS and FM Radio to Greater Numbers of Cellular Phones


News provided by

Broadcom Corporation; BRCM Mobile & Wireless

Feb 15, 2010, 03:00 ET

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BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that its Bluetooth®, GPS and FM radio combination ('combo') chip has been selected by Samsung to provide navigation, location based services and key connectivity functionality in a number of new handsets now available. The new Samsung handsets that integrate the Broadcom® InConcert® BCM2075 combo chip include the innovative Blue Earth (GT-S7550) handset, as well as the Corby Pro (GT-B5310).

The Broadcom BCM2075 combo chip integrates three radios (Bluetooth, GPS and FM), and in conjunction with its unique InConcert collaborative co-existence technology, allows these radios to operate simultaneously, and with minimal interference, providing a more compelling user experience. In addition, this connectivity processor offloads many of the communications functions that are usually performed by the host, saving the host's operation for more computationally-intensive applications. Broadcom will demonstrate its BCM2075 combo chip at next week's 2010 Mobile World Congress in Barcelona, Spain.

Highlights/Key Facts:

  • Wireless connectivity and multimedia functionality such as Bluetooth, GPS, Wi-Fi®, FM and music playback have come to define the smartphone experience, popularizing the advanced handsets among growing segments of the population. However, each of these technologies introduces complexity to the overall phone system and requires additional power, creating challenges for OEMs in delivering handsets that have long battery life and are easy to use.
  • Broadcom's InConcert combo chip solutions are designed to significantly reduce the complexity of integrating and using these technologies by offloading processing functions from the host, while also reducing overall system power consumption. With mature, proven implementations of each of these technologies, Broadcom combo chip solutions deliver premium connectivity options that conform to the high performance standards of leading handset makers like Samsung.
    • Combo chips have been integrated into leading handsets and other handsets that rely upon advanced wireless connectivity to enable the advanced features consumers have come to expect.
  • As one of the top makers of popular smartphones and smart feature phone handsets, Samsung has demonstrated leadership in combining connectivity technologies in unique ways to deliver a range of handsets that appeal to diverse end users. From the Blue Earth phone (which includes a small solar panel to charge the battery) to the customizable Corby Pro phone, Samsung provides users with a range of handsets to choose from.
  • The InConcert BCM2075 combo chip solution includes the following:
    • The Bluetooth portion of the chip is Bluetooth 3.0 compliant and provides on-chip sub-band codec (SBC) support.
    • The FM radio capabilities are among the most advanced in the industry, enabling the enjoyment of live programs as well as integrated MP3 recording to facilitate audio time shifting similar to digital video recorder (DVR) operations.
    • The GPS core uses a host-based integration architecture that splits the processing duties between the BCM2075 and the host CPU system to offload the most computationally-intensive GPS activities and provide the lowest power consuming GPS available.
    • The technology also allows wireless devices to collaboratively co-exist, providing products enabled with Broadcom wireless connectivity chips the ability to intelligently minimize radio interference issues, synchronizing transmissions to maximize throughput and performance among multiple radio technologies.
  • The combo chip solution is now shipping in multiple handset devices from leading manufacturers.

Supporting Quotes:

Robert Rango, Executive Vice President & General Manager, Broadcom's Wireless Connectivity Group

"Positioning technologies are introducing a new dimension to software applications on mobile phones, enabling them to deliver personalized content and services based on the user's location. We are pleased to have been chosen by Samsung to help enable these services in some of their most interesting new cellular phone products."

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Broadcom Wireless Connectivity Group

http://bit.ly/7Tkbb4

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications.  Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment.  We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices.  These solutions support our core mission: Connecting everything®.

Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4.49 billion, holds more than 3,800 U.S. and 1,550 foreign patents, and has more than 7,800 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500® company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe.  Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

Cautions regarding Forward-Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change.  Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words.  Examples of such forward-looking statements include, but are not limited to, the demand for wireless combination chip solutions, our position in that market, and the timing and availability of location based services and advanced multimedia for smartphone applications.  These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with adding location based services and advanced multimedia to combo chip solutions, but are not limited to:

  • the rate at which our present and future customers and end-users adopt Broadcom's Bluetooth technologies for mobile applications;
  • trends in the wireless networking markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations;
  • the gain or loss of a key customer, design win or order;
  • the volume of our product sales and pricing concessions on volume sales;
  • our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; and
  • competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products

Additional factors that may cause Broadcom's actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at http://www.broadcom.com/press/additional_risk_factors/Q12010.php.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition.  The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom, the pulse logo, Connecting everything, the Connecting everything logo and InConcert® are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.

Contacts

Trade Press

Henry Rael

Public Relations Manager

949-926-5734

[email protected]


Investor Relations

T. Peter Andrew

Vice President, Corporate Communications

949-926-5663

[email protected]


SOURCE Broadcom Corporation; BRCM Mobile & Wireless

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