Broken Social Scene and Heineken Light Bring the Occasionally Perfect Billboard to Chicago's Wrigleyville
NEW YORK, Sept. 29, 2011 /PRNewswire/ -- Heineken Light stopped traffic in Chicago as its "Occasionally Perfect" Billboard had its evening of perfection.
In the heart of Wrigleyville, the billboard was transformed into a stage with a surprise, live performance by Canadian indie-rock music collective Broken Social Scene.
Thousands of Chicagoans witnessed the band perform a spontaneous, high-energy, 30-minute set, treating the crowd to a series of hits, including "7/4 (Shoreline)," "Anthems For A Seventeen-Year Old Girl," and "World Sick." Check out footage of performance at http://www.youtube.com/watch?v=NZp0jV2bjso.
Chicago's billboard is the latest installment of the ongoing Heineken Light "Occasionally Perfect" campaign, which launched earlier this summer with TV, digital and live events, including a NYC-based concert by TV on the Radio in Manhattan's NoHo neighborhood
To find out more about the 'Occasionally Perfect' billboard and see when that next perfect occasion may arise, visit Heineken on Facebook (www.facebook.com/Heineken) and follow the brand new Heineken US Twitter handle (https://twitter.com/Heineken_US).
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.
Tara Carraro, Heineken USA
Richard Mitchell, MSLGROUP
SOURCE Heineken USA