The 2016 Golden Bronto winners are:
Marketing Program of the Year – Paul Fredrick
Paul Fredrick designs, manufactures and distributes a growing collection of classic menswear. The brand had a thriving email marketing program and wanted to continue its year-over-year growth. Sending more emails wasn't the answer. Instead, they revamped their sending strategy with a combination of automated messages, including cart abandonment and post-purchase. Paul Fredrick achieved more than 70% revenue growth from recurring messages and a 5.6% increase in email-generated revenue YOY from post-purchase email campaigns. Abandoned cart messages saw an over 10% conversion rate in just three months.
Best Abandoned Cart Campaign – The Annie Selke Companies
The Annie Selke Companies offers home products by designer Annie Selke. In 2015, they used Bronto's Cart Recovery app to create and test three emails to recover potential sales from abandoned carts. The testing helped them find the optimal subject line and email content and increase open rate and number of orders. On average, the brand now recovers almost 10% of its abandoned carts. For Cyber Monday, they went further and incorporated a promotion into abandoned cart messages, generating a 117% increase in average, monthly, email-generated revenue.
Most Successful Campaign – FSAstore.com
FSAstore.com is the only ecommerce site stocked exclusively with products eligible for flexible spending account (FSA) purchases. The company wanted to give customers a new, personalized holiday to celebrate: their shopping anniversary with FSAstore.com. Using intricate segmentation based on the date of their first purchase, shoppers received a unique discount code toward their next purchase. The email conversion rate performed 114% better than emails without the date-of-purchase segmentation. In addition, revenue per email increased 975% or $1.72 per email. The unsubscribe rate was one of the lowest FSAstore.com has ever seen – 99% lower than the average.
Best Integration Success – American Meadows
American Meadows is a highly respected online retailer of seed packets, bulbs and live plants. Seeds and bulbs take time to grow and bloom, so it's difficult to get timely customer reviews. To remedy this, American Meadows linked Bronto, Magento, Response by Colinear and Power Reviews to automate messages soliciting reviews from customers based on growing zones and time from shipment to expected bloom. Customers received these messages when they're seeing growing and blooming. Results included open rates in excess of 36%, click rates over 13% and conversion rates over 1.2%. The reviews appear in American Meadows' Google feeds, allowing it to display ratings in search ads and also help support Google Trusted Stores.
Overachiever Award – James Cook, Plumbworld
James Cook, email marketing specialist for Plumbworld, achieved the highest-ever score on the Bronto Certified Specialist Exam this past year. Bronto certification allows marketers to increase their knowledge of the Bronto Marketing Platform, create more effective marketing campaigns and help their organizations make better use of Bronto to meet their business goals. Bronto Certified Specialists must demonstrate expert knowledge of the platform and pass a rigorous 100-question exam, which covers workflow automation, webforms, dynamic content and list management, among other topics. Those who successfully complete the challenging program become members of an elite group of Bronto users and must recertify every three years.
Thought Leadership Champion (partner) – Gorilla Group
Gorilla Group is a digital agency with more than two decades of experience and a regular contributor of thought leadership to industry publications. Their opinions are often referenced in reports by influential advisory firms, including Forrester Research, Gartner, Digital Clarity Group and SAP Business. The agency is also committed to educating clients and differentiating itself from other ecommerce solution providers through its original research and content. It recently published B2B and B2C benchmarking reports, providing hard-to-find data that empowers clients to make informed decisions, create a competitive advantage and build their confidence.
Commerce Playmaker (partner) – Something Digital
Something Digital (SD) partners with organizations across the ecommerce industry, hosting joint events and participating in co-marketing opportunities that bring together customers, prospects and thought leaders. For instance, SD organizes prospecting events that introduce partners to C-level decision-makers for potential technology integration projects. SD also produces podcasts, case studies, blog posts, videos and more to highlight the various extensions and integrations that enable a successful technology ecosystem and better customer experiences.
About Bronto Software
Bronto Software, a NetSuite (NYSE: N) company, provides a cloud-based commerce marketing automation platform to mid-market and enterprise organizations worldwide. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands, including Vince Camuto, Lucky Brand, Theory, Björn Borg and Christopher & Banks. The Bronto Marketing Platform is deeply integrated with commerce platforms, such as NetSuite, Magento, Demandware and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney, New York and Los Angeles. For more information, visit bronto.com.
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SOURCE Bronto Software