Bros-Wasabi Successfully Launches as High-end Brand of Japanese Cuisine

BEIJING, Jan. 24, 2011 /PRNewswire-Asia/ -- On November 15th, 2010, Bros Holding Company signed letter of intent of strategic investment plans with three fund management companies, which are Guofa Venture Capital Co., Ltd, Hong Kong Size Investment (Jiangsu) Co., Ltd and Belmont Partners China Limited, with the investment amounts of RMB 40 million, RMB 40 million and USD 6 million respectively, totaling RMB 120 million. The cooperation has established a solid and strong fund assurance for Bros' further development.

At the fresh start of the year 2011, Bros Holding Company will constantly pursue speedy development and prosperity, with the fundamental framework of business structure among branch companies working in coordination.

Aiming at the long-term planning of Bros Holding Company, Bros-Wasabi Catering Business will be the priority on the list of the scheme projects this year. Specialized in high-end Japanese Cuisine, and has run and become partners of ten top-notch Japanese cuisine restaurants from 2006 to 2010, Bros-Wasabi has already established an integrated chain of business running, from recruitment and training, store site selection and decorative designing, import of equipment and materials, to menu drafting, import of ingredients, and channels of logistics. With its experienced business management and appreciable after-tax profits, Bros Holding Company has decided to explore the promising territory of high-end Japanese cuisine within the catering industry.

For the unification of business running and management, Bros Holding Company is planning to merge those ten restaurants and become the controlling shareholder in 2011. Before the end of 2011, it will open eight to ten Bro-Wasabi high-ranking Japanese cuisine restaurants in neighboring cities of Shanghai.

Bros-Wasabi Japanese Cuisine & Beverage Management School, located in Suzhou of Jiangsu Province, is a vocational school that has 500 students and 15 experienced trainers (3-5 Japanese), whose majors are covering all aspects of catering business. Besides, in-service shopkeepers and chief chefs of all stores of Bros Holding Company will act as part-time trainers, teaching practicing skills in the school. Low, medium and high rank of management level, chefs and waiters will receive standardized training before going on duty, with the management philosophy of Bros-Wasabi in mind to build on the Bros-Wasabi brand.

The logistics company of Bros Holding Company is also a great supporter of its catering business. It has made a contract with All Nippon Airways Co., Ltd about the 24-hour air transportation of logistics, which guarantees the sea-food wholesaled in Japanese fish market can be transported in 24 hours to Bros' logistics base in China, so as to be distributed to all of Bros' logistics basis. It is worth bragging that dinners can enjoy the fresh sea-food the same day it is caught alive in seas of Japan.

Bros-Wasabi catering business is in prosperity with the strong support of its own vocational school and logistics company, and it is bound to witness the springing up of Bros-Wasabi high-ranking Japanese cuisine restaurants in neighboring cities of Shanghai, which is to make Bros-Wasabi a famous brand in the catering industry of China.

SOURCE Bros Holding Company