ATLANTA, Aug. 27 2015 /PRNewswire/ -- The "cool"est launch in the fashion world will take place next month as Brrr!, Inc. launches a women's ready-to-wear collection and accessories line in Neiman Marcus Atlanta. The collection, exclusive to Neiman Marcus, will be available in-store beginning Monday, Sept. 21, through Sunday, Sept. 27.
Brrr!™ is an Atlanta-based, women-owned fashion-technology company co-founded by Mary-Cathryn Kolb and Tosha Hays in November 2014. The founders have created a proprietary cool-touch fabric that is moisture wicking, offers SPF protection and is permanently cooling due to a compilation of all-natural ingredients. The fabric is patent pending.
"We are thrilled to debut our ready-to-wear collection with Neiman Marcus," said Mary-Cathryn Kolb, CEO of Brrr!. "What a tremendous partner to escort Brrr! into the inner circle of fashion and introduce our brand to fashion-conscious women looking for stylish solutions that will fit their everyday life."
The collection will be available for in-store purchase beginning Monday, Sept. 21 at Neiman Marcus Atlanta, 3393 Peachtree Rd NE, Atlanta, Ga. in Lenox Square Mall. The founders of Brrr! will be onsite all week in the Brrr! section of Neiman Marcus located next to Contemporary/CUSP on level one.
Three exclusive events will be held in-store on Thursday, Sept. 24 beginning with a hosted breakfast followed by a luncheon. Models will mingle amongst guests as they dine, showcasing the exclusive line. The evening cocktail event will consist of a fashion show, panel discussion with the co-founders and a curated shopping experience.
Brrr! is an Atlanta-based, women-owned global fashion-tech startup that manufactures women and men's ready-to-wear, accessories and home goods. Brrr! will license its BrrrX™ proprietary technology to some of the world's most recognized brands, under the "cooled only by BrrrX" trademark. For more information, visit www.brrr.com.