"College football in the south has a deeper meaning for fans, one that goes beyond just cheering for their schools and players," said Colleen Kelly, Anheuser-Busch regional marketing director. "It's a core part of who they are and what they represent, and Bud Light is going to be right there alongside them this season to provide a tailgate experience that celebrates their dedication, commitment and passion."
The Bud Light Down South Tailgate Tour won't be your usual tailgate, just like southern college football fans aren't your typical type of fan. The Tour will feature a 53-foot double-wide trailer that converts into a stage for musical entertainment which will be a mix of local and national talent. A custom furnished sports bar stocked with Bud Light will be a show-stopper, decked out with carefully curated décor for each stop along the way. Not to be missed will be a picnic area featuring local food favorites from each college town, a staple for any fan's game day plan. Throughout the pregame festivities, Bud Light will reinforce a responsible drinking message, encouraging fans 21 and older to make the right call and drink responsibly.
The Bud Light Down South Tailgate Tour kicks off on Friday, September 9 with a two-day tailgate extravaganza at Bristol Motor Speedway® for the Pilot Flying J Battle at Bristol, featuring the University of Tennessee vs. Virginia Tech game on Saturday, September 10. Bud Light was recently announced as the Official Domestic Beer Sponsor of the inaugural event, expected to smash the existing world record for the largest American football game. The tailgate will feature a series of performances on the Bud Light Stage by country music stars Sam Hunt, Jon Pardi, Dalton & the Sheriffs and Alyssa Micaela.
The full schedule of tour stops this season includes:
- September 9-10 – Battle at Bristol (Bristol, Tenn.)
- University of Tennessee vs. Virginia Tech
- September 24 – Knoxville, Tenn.
- University of Florida vs. University of Tennessee
- October 1 – Columbia, S.C.
- Texas A&M University vs University of South Carolina
- October 8 – Gainesville, Fla.
- Louisiana State University vs. University of Florida
- October 15 – Clemson, S.C.
- North Carolina State University vs. Clemson University
- October 22 – Tuscaloosa, Ala.
- Texas A&M University vs. University of Alabama
- October 29 – Jacksonville, Fla.
- University of Florida vs. University of Georgia
- November 5 – Raleigh, S.C.
- Florida State University vs. NC State
- November 19 – Starkville, Miss.
- University of Arkansas vs. Mississippi State University
- November 26 – Tallahassee, Fla.
- University of Florida vs. Florida State University
- December 3 – Atlanta, Ga.
In addition to the onsite activities, Bud Light has partnered with Saturday Down South, a top news site and community of college football fans, to develop unique content offerings. From perfecting a tailgate menu to figuring out how to quickly chill a cooler of ice cold Bud Light in the southern heat, Saturday Down South's weekly content series will deliver the best expert tips and advice to elevate your tailgate, as well as highlight the unique happenings at each local Tour stop. As part of the partnership, Bud Light and Saturday Down South are also providing fans the opportunity to win limited-edition Bud Light Saturday Down South gear throughout the season, such as co-branded apparel and Grizzly coolers.
For fans 21 and older that think they're ready to take tailgating to the next level, visit budlight.com/downsouth for more information on a Bud Light Down South Tailgate Tour stop near you.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
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