Bud Light Partners with Acclaimed Chef Aaron Sanchez for National Carne Asada Campaign
ST. LOUIS, July 19, 2012 /PRNewswire/ -- This summer, Bud Light and acclaimed chef and TV host Aaron Sanchez are teaming up for a new national summer grilling campaign: "Amigos y Carne Asada." Celebrating the time-honored Latino tradition, "Amigos y Carne Asada" will celebrate the perfect trifecta of beer, grilling and friends.
Having achieved national fame for hosting the Food Network's Heat Seekers, Chefs vs. City and participating as a judge on Chopped, Sanchez is currently the host of the Spanish-language cooking series, Aaron Loves NY, on Utilisima, a FOX-owned network. Beginning this Sunday, July 22 at 10pm ET/PT, Sanchez will appear as a judge on the Food Networks' Chopped: Grill Masters, in which 16 grilling professionals face off for a $50,000 grand prize over five episodes. Known as one of the country's foremost experts in Latin cooking, Sanchez is uniquely suited for his role as Bud Light Carne Asada Master.
Through his partnership with Bud Light, Sanchez will host a series of lively parties, Carne Asada cook-offs and giveaways this year, and will appear in bilingual TV creative, beginning with a :30 commercial titled "Anecdote & Fuel." Additionally, Sanchez will appear in bilingual print, radio, outdoor, digital and point-of-sale materials.
"When Bud Light came to me with this opportunity, I was excited to be able to share Carne Asada on a larger level across the country," says Sanchez. "Carne Asada is a time to celebrate with friends and family – it's all about the food, music, good times and, of course, Bud Light – so this is a perfect match."
"With his charismatic personality and world-class culinary skills, Aaron was the ideal fit for helping launch our Carne Asada program," said Mike Sundet, vice president, Bud Light. "Our goal is to help elevate Carne Asada among adult beer drinkers, while infusing Bud Light's personality into the tradition."
For more information on the Bud Light "Amigos y Carne Asada" program, please visit the Bud Light Latino Facebook page (www.facebook.com/BudLightLatino).
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
About Aaron Sanchez
In addition to hosting "Heat Seekers", Sanchez is a judge on Food Network's "Chopped", "Chopped All-Stars" & "Chopped: Grill Masters" and host of Utilisima's #1 rated Spanish-Language Cooking Series, "Aaron Loves NY." He is the author of Simple Food, Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours (Atria Books; Oct. 2011). Sanchez was also named one of People Magazine's "50 Most Beautiful People" and designed the first-ever line of signature chef footwear for MOZO Shoes. For more information, visit www.facebook.com/ChefAaronSanchez.