Bugaboo recently shook up the travel industry with the announcement of its most recent mobility concept creation, the Bugaboo Boxer, inspired by the company's existing and iconic strollers. Both will be available for hands-on testing at the store, providing a space for guests to experience the "power of push."
"We are incredibly excited to bring the Bugaboo experience to the U.S. market in a new and engaging way," said Max Barenbrug, Bugaboo's Co-founder and Chief Design Officer, who has always loved creating new products that make life on the road easier. "Through the Bugaboo pop-up store, our goal is to create unique way for consumers to experience the Bugaboo Boxer, so they can understand how much easier traveling can and should be."
Gray oak colors and life-size product imagery shot by renowned German photographer Ramon Haindl decorate the four walls of the store's 3,250-square-foot SoHo location. The pop-up store is also designed by the Bugaboo team to reflect the brand's global aesthetic and provide a guided sales experience. Experts will be available to walk guests through the digital customization experience for the Bugaboo stroller, select their products, choose their configurations, and pay online. For Bugaboo Boxer, consumers will be able to see full details, choose from one of the three pre-sets provided and pay online as well. The customization tool (configurator) for the Bugaboo Boxer will be available later this year.
The Bugaboo pop-up store is located at 224 Mulberry Street, New York, NY. The store will be open seven days a week from 11 a.m. to 8 p.m. Monday through Saturday; and 12 p.m. to 6 p.m. on Sundays. For more information, please visit www.bugaboo.com.
Bugaboo International is a Dutch design company that develops and produces mobility products. What started as one man's visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, they launch their new mobility concept, the Bugaboo Boxer, a luggage system that will help people rediscover the pleasure of travel. Please visit bugaboo.com for further information.
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