Builders Name Cooper Lighting's Halo Brand the Leader in Lighting for the Fifteenth Consecutive Year
Halo sweeps all lighting categories including Brand Familiarity, Brand Used in Past Two Years, Brand Used Most and Quality.
PEACHTREE CITY, Ga., Feb. 6, 2013 /PRNewswire/ -- Cooper Lighting, a leader at the forefront of transforming the lighting industry and setting an unmatched standard for innovation and reliability, is pleased to announce that its Halo brand of recessed, track and surface lighting products has once again been named the Brand Leader in lighting by Builder magazine. Awarded for the fifteenth consecutive year, Halo was given top honors, sweeping all four lighting categories including Brand Familiarity, Brands Specified/Used in Past Two Years, Brands Specified/Brand Used Most, and Quality. The company will be featured in Builder's April issue.
"We are honored that the builder community continues to recognize Halo as their preferred choice for lighting products," says Cooper Lighting President Mark Eubanks. "Today's legislation requires lighting products to offer great advances in energy efficiency. Cooper helps builders adhere to this changing energy landscape with innovative, top quality, reliable lighting products that will add to a home's value."
For 57 years, Halo has been the industry leader providing high-quality recessed downlighting, track, and surface lighting products. With changing local and national energy codes and legislation, the demand for energy-efficient alternatives is greater now than ever before. Halo's comprehensive portfolio of LED products continues to grow, addressing the need for ENERGY STAR®, high-efficacy choices to meet today's challenging needs. As homeowners become more receptive to new LED lighting technologies, they not only want energy-efficient solutions, but high-performing and reliable products that create a comfortable living environment.
Builder magazine's 2013 Brand Use Study, sponsored by Hanley Wood, LLC, was conducted by the independent research company Readex Research to provide an in-depth look at the product brands builders recognize and use most and how they rate quality. The report highlights respondents' opinions about brands in 70 product categories. The 2013 Brand Use Study results will be featured in the April issue of Builder.
Cooper Lighting continues to make significant investments to empower its customers with the innovations, technology, and resources needed to meet the challenges of the future. The company delivers a wide range of innovative and reliable lighting, LED, and controls solutions, all specifically designed to maximize performance, energy efficiency, and cost savings. For additional information, visit www.cooperlighting.com.
Cooper Lighting is part of the electrical business of Eaton. Eaton acquired Cooper Industries plc in late 2012. Cooper Lighting provides world-class lighting, LED and controls solutions to commercial, retail, institutional, residential and utility markets. Cooper Lighting is committed to helping businesses and communities leverage the latest technologies to improve energy efficiency, reduce costs, and enrich the quality of the environment. Cooper Lighting. Innovation you can rely on™. For additional information, visit www.cooperlighting.com. For information about Eaton, visit www.eaton.com.
Karin Martin, Karin Martin Communications
SOURCE Cooper Lighting
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