Building Your Brand: Ways to Keep Consumers Engaged with Content

Aug 20, 2015, 14:36 ET from PR Newswire Association LLC

NEW YORK, Aug. 20, 2015 /PRNewswire/ -- The sudden growth and acceleration of content marketing has enabled small businesses -- with limited budgets and resources -- to distinguish themselves in the marketplace by delivering relevant and engaging content to their target audiences.  There are several key benefits of pushing out branded content; increased site traffic, brand awareness, and audience engagement. Still, companies may struggle with the content development process.

Phillip Thune, CEO of Textbroker understands the difficulty of continually creating interesting and engaging content, and in his latest article provides a few ways to spruce up your branded content.

  • SOS. Consumers face daily struggles and you'll want to ensure that your content provides helpful information, tips and advice. Thune mentions how IKEA offers tips on how to use their products as well as advice on daily struggles that their consumers may face.
  • Complex material. Thune suggests using analogies and examples when covering specialized or complicated subject matter. Presenting the information this way may spark further interest from readers and help to digest the in-depth material.
  • Community. Create a community where users feel included in the experience and they can share their stories and connect with others.

For further discussion on ways to revitalize your branded content, read Thune's article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/1J7K7M1.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Amanda Eldridge
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Amanda.eldridge@prnewswire.com

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