Bulldog Digital Media and Springboard Productions team up to offer complete live music event strategy and services
Festival Pass LIVE(SM) is a complete turnkey solution for artists, promoters, brands and distribution platforms that delivers HD broadcast quality live music events to consumers anywhere and on any device
LOS ANGELES, Feb. 13, 2013 /PRNewswire/ -- Bulldog Digital Media, the live digital video content strategy experts, and Springboard Productions, the leading production provider for major festival and concert webcasts, announced today the release of a complete turnkey service offering that delivers premium live music events and experiences to connected consumers. Known as Festival Pass LIVE(SM), this offering provides all the elements, facilities and components to digitally produce and distribute music experience to viewers anywhere, anytime, from any venue, all in HD broadcast quality.
Live streams of festivals that feature multiple, simultaneous stages allow fans the opportunity to see their favorite bands perform via any connected device platform. With so many music festivals selling out months in advance and before final line-ups are announced, providing fans a chance to attend events virtually promotes brand affinity, creates additional monetization opportunities, and keeps them connected to the artists and bands they love.
Festival Pass LIVE(SM) provides a multi-channel experience for viewers, allowing them to switch between content channels and stages throughout the festival – in real-time from their connected device – and with the ability to control their viewing experience. The output is HD-quality live-streamed video, the next best thing to being at the festival itself, regardless of where you are in the world.
Moreover, the service allows viewers to become participants, as they tweet and comment about their viewing experience with their friends and fellow music fans. The result is an opportunity for brands and sponsors to offer a digital experience to viewers that are completely engaged for longer periods of time.
Springboard Productions brings the expertise of President Hank Neuberger to the Festival Pass LIVE(SM) offering. Hank is a Grammy-Winning Producer, the Broadcast Audio Advisor for the annual Grammy Awards telecast, and is a former Chairman of the Board of the National Academy of Recording Arts and Sciences, and former Chairman of the Board of the MusiCares Foundation, the Grammy-affiliated philanthropy.
In addition, Springboard is the video production arm for Coachella, Lollapalooza, Austin City Limits Festival and the Latin Grammys. The Springboard Tech Services division has developed a suite of scalable optimized technology services that layer on to the production workflow of a festival, to enable and deliver a live streaming architecture that dramatically increases the output quality and lowers the cost of transmission.
"Being part of the Artist-to-Fan connection generates tremendous benefits for all: artists, promoters, fans, platforms and presenting sponsors," said Neuberger. "Providing a high quality music experience to the fan anywhere in the world, on any device, establishes a dynamic connection between the viewer and artist that is rewarding and engaging. Springboard brings that understanding of the live music experience as well as the expertise to deliver it at the highest standard, the way that passionate fans have come to expect."
Bulldog Digital Media features a team of live streaming industry veterans who have worked on the most watched and most innovative live streaming events in Internet history. Three of the music festivals they have helped stream were even recently named to IROCKE's list of Top Ten Live Streaming Festivals and the team had five of the events they have worked on featured in IROCKE's list of Top 25 Live Streaming Moments. The team's extensive resume also includes the Oscars, Grammys, the Masters, MTV Video Music Awards, The Royal Wedding, The Michael Jackson Memorial, Coachella and the American Express Unstaged live concert series.
"We've worked on the live streams for all of the major festivals and noticed not only the impressive size of the audience but, more importantly, the extended viewer duration times," said Bulldog Digital Media co-founder John Petrocelli. "By applying our best practices and implementation strategies we can enable a definitive sponsor branding experience. We have a full suite that further enhances the experience through social media integration and rebroadcast and highlight clip packages. It also helps draw the viewer to artist touring schedules, content catalogs, social media feeds and merchandise. Everybody wins."
About Bulldog DM, LLC
Bulldog Digital Media helps companies optimize their live digital video content strategies, providing unmatched expertise and guidance. We specialize in streaming live video and focus on driving revenue from the presentation of premium content experiences across multiple device platforms. Bulldog DM understands and can identify the correct ecosystem and process to facilitate the ultimate live video experience that resonates with viewers for content owners, content distributors and sponsors, brands and advertisers. Find out more at www.bulldogdm.com.
About Springboard Productions
SPRINGBOARD is a unique production resource. Founded by Grammy-winning producer Hank Neuberger in 2007, Springboard delivers groundbreaking new media solutions at high-profile live events for broadband, mobile, and broadcast, on behalf of promoters, platforms and brands. Springboard's A-to-Z solutions include artist relations, production expertise, and the latest transmission practices to consistently combine the highest quality with just the right technology to best realize our clients' presentation goals.
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