NEW YORK, Nov. 2, 2016 /PRNewswire/ -- Bulova is pleased to announce a three-year partnership with The Latin Recording Academy, which includes sponsorship of the 17th Annual Latin GRAMMY Awards®.
Bulova, has throughout their 141 years of history, celebrated the importance of music. From the first-ever brand national radio commercial to the launch of the first clock radio, Bulova rejoices its musical legacy, with this The Latin Recording Academy® collaboration.
"We are very proud to partner with The Latin Recording Academy as Bulova already has strong ties with the Hispanic market and this partnership reinforces our relationship with consumers of Latin and Hispanic heritage," said Jeffrey Cohen, President of Bulova.
"The legacy and history behind Bulova is a true reflection of the honor bestowed to our nominees and winners," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "This partnership carefully reflects the current multi-cultural environment that has become part of the United States and will spotlight the artistry and craftsmanship of both brands with integrity while enjoying true timeless musical moments."
The partnership includes activations and events leading up to and following the Latin GRAMMY Awards, such as Bulova honoring this year's Best New Artist nominees with a Latin GRAMMY inspired Bulova timepiece.
Following this inaugural year, a collection of Latin GRAMMY inspired watches will be launched in 2017.
Bulova has also collaborated with both The Recording Academy and the GRAMMY Museum.
Founded in 1875, Bulova remains one of the world's most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks. Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today. For more information, visit www.bulova.com.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.
Bulova - The Promotion Factory, Kaitlin Derkach
Kaitlin@thepromofact.com or (212) 217.9065
The Latin Recording Academy – Teresa Romo
Teresa.email@example.com or 310.392.3777
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