NEW YORK, June 28, 2016 /PRNewswire/ -- Today, Bulova Watch Company and The Recording Academy announced a 3-year partnership agreement, which centers on a range of products and activities.
Bulova, America's premier watch brand with 141 years of history has always had a direct correlation with the world of music having aired the first ever national radio commercial in 1926 and launching the first clock radio to the market. In 1960 Bulova introduced the humming Accutron movement with a tuning fork logo, which over the years has represented the very essence of the brand.
This partnership includes a GRAMMY-inspired collection of Bulova timepieces, as well as various live events to celebrate the impact music has on our collective culture. Over the next several years, Bulova and The Recording Academy will build a special 'Moments in Time' activation, which will focus on the unique 'moments' in our lives punctuated by some of the world's most iconic GRAMMY-winning music.
"We are honored to partner with The Recording Academy and to be part of the GRAMMY family," said Jeffrey Cohen, President of Bulova. "Both music and time mark moments that stay with us."
"I am thrilled by the coming together of these two iconic brands, both American born but with wide international recognition," said Neil Portnow, CEO of The Recording Academy. "Together, in the years to come, we will create and celebrate timeless moments in music history."
Founded in 1875, Bulova remains one of the world's most recognized brands, with a distinguished portfolio that includes Bulova, Caravelle New York, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright Collection® watches and clocks, and Bulova Clocks. Bulova is headquartered in New York City, with eight International offices and distribution in 65 markets. Still at the forefront of the timekeeping industry, Bulova is committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of global consumers today. For more information, visit www.bulova.com.
About The Recording Academy®
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education, and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, "like" The GRAMMYs on Facebook and join The GRAMMYs' social communities on Google+, Instagram, Tumblr, and YouTube.
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SOURCE Bulova Watch Company