BURG Launches First "Tether Free" Smartphone Watch In U.S. Markets With An Emphasis On Cutting Edge Design And Function

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- BURG, the industry leader in "smarter smartwatch technology," announces the launch of the BURG 16A, the first autonomous smartwatch that can phone and text without tethering to a smartphone.  The 16A combines robust functionality with avant-garde design that places the BURG 16A at the apex of the red-hot "Smartwatch" category of mobile devices.  

World-renowned lifestyle designer and trendsetter, Hermen van den Burg, who is best known for his work with market leaders like Ikea, and retail giant, Target Corp., founded BURG to create a synergy between innovative technology and exquisite design.  In keeping with the minimalistic, but powerful elements that define Dutch design, the Burg collection is both striking to look at and amazingly user friendly. In short, a "seriously smarter smart watch."  

"For the BURG 16A we didn't have the luxury of getting design and functionality right the second, third or fourth time, our roots are in design and technology so we're about making sure that form and function work flawlessly from the start," said Hermen van den Burg, CEO and Founder of BURG. "The newly announced Apple Watch validates our own findings that people want their hi-tech watches to be fashionable, not just tech, and that people want customizable options for their watch screen and straps. The BURG 16A is designed to fit your lifestyle and enhance your unique sense of style without compromise."

With the BURG 16A's ability to operate as a standalone phone utilizing any GSM SIM card, consumers no longer have to make sure their smart phones are in range to call or text. In addition, the touch-screen menus offer a complete suite of smartphone features including: two-way Bluetooth-based communication, SMS and MMS capabilities, image viewer, calendar, calculator, FM radio, an MP3/MP4 player, voice recorder, extended 3-day battery life, a micro SD slot for up to 16gb of storage and a micro-sized USB slot is used for both syncing and charging. In keeping with the brand's DNA in lifestyle and design all BURG 16A smartwatches can be easily customized; with an array of design straps and face plates that let users customize their appearance to reflect their style and mood.

The BURG 16A and other popular BURG smartwatch models are available in numerous colors and can be purchased on Amazon's online marketplace and Shop HQ, starting at a uniquely accessible price point for the average consumer of $129.

Tech savvy, trendsetting consumers desiring the chance to own the only "Smartwatch" that can phone and text completely on its own, without any Bluetooth tethering can buy the BURG 16A today.

About BURG
BURG is the industry leader and first of its kind to develop the smarter smartwatch. Founded in 2009, BURG is fully equipped in developing new models and technologies to address consumer's fast changing needs. Designed and founded by lifestyle products designer, Hermen van den Burg, the BURG smartwatch phone is flawlessly designed and provides a fusion of form and function that's seamlessly integrates with your lifestyle rather than forcing you to adapt to it. For more information, please visit http://burgsmartwatch.com/

SOURCE BURG