Recognizing this extreme abuse, Burger King has pledged to use only chicken that meets the welfare standards laid out by GAP. GAP standards will require chicken suppliers to breed only higher-welfare strains of chickens, reduce the stocking density of the birds, improve light levels and litter quality inside barns, and use controlled atmosphere stunning to render the birds unconscious before slaughter, dramatically improving slaughter methods and the birds' living conditions. Burger King will use third-party auditors to ensure compliance. The new standards will be implemented in full by 2024. Burger King's commitment follows a wave of identical commitments from smaller restaurant chains, including Chipotle, Red Robin, Quiznos, Panera, and Starbucks.
The following statement can be attributed to Brent Cox, vice president of corporate outreach with Mercy For Animals:
Burger King's commitment to improving the welfare of the chickens in its supply chain by meeting GAP standards will reduce the suffering of millions of chickens each year. It should inspire other leading quick-serve restaurant chains to implement identical commonsense welfare improvements.
It is imperative that other quick-serve restaurants, including Wendy's—a company that still allows chickens to be badly abused by its suppliers—acknowledge that animal cruelty has no place in a civilized society. Companies that fail to adopt this meaningful chicken welfare policy will simply be out of step with consumer expectations and business trends.
To learn more about Mercy For Animals and its efforts to help farmed animals, visit MercyForAnimals.org.
The best way for individual consumers to protect chickens and other farmed animals from cruelty is simply to leave them off their plates.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/burger-king-releases-landmark-chicken-welfare-policy-300426918.html
SOURCE Mercy For Animals