Burlingame-Based Ocean's Halo™ Debuts Its Delicious, Crunchy Seaweed Chips in Local Bay Area Stores Taste the Next Wave in Snacking at Carve SF, San Francisco's First Professional Sand Sculpture Competition, October 18-20

BURLINGAME, Calif., Oct. 3, 2013 /PRNewswire/ -- Ocean's Halo™ Seaweed Chips, the first totally delicious crispy, crunchy chip made from sustainably harvested and nutrient-rich seaweed, announced its Bay Area launch in six local retail outlets today, and nine more stores beginning next week. To celebrate, Ocean's Halo Seaweed Chips (www.oceanshalo.com) will serve as a sponsor of Carve SF, the Bay Area's first professional, international sand sculpture competition taking place October 18-20 in San Francisco's Presidio.

The public is invited to stop by the Ocean's Halo booth at Carve SF to sample one of the delicious seaweed chip flavors and chat with the founders of Ocean's Halo Seaweed Chips. Kids who join Ocean's Halo at Carve will be invited to paint an ocean-inspired painting themed "What The Ocean Means To Me". Kids who paint get a free bag of Ocean's Halo chips.

Bay Area snackers can also head over to one of 15 local stores to pick up a bag. Ocean's Halo Seaweed Chips are currently available at Burlingame Produce, Trag's Market San Mateo, Noriega Produce San Francisco, Caffe Sapore Burlingame, Suruki Supermarket San Mateo, and Deluxe Foods of Aptos. Beginning October 9th, Ocean's Halo Seaweed Chips will be available in all Mollie Stone's Markets from Sausalito to Palo Alto. For a full list of retail availability, go to www.oceanshalo.com.

"As a Bay Area resident, I'm thrilled to see our seaweed chips at local events as well as in local stores," noted Robert Mock, one of four Bay Area dads who created Ocean's Halo Seaweed Chips. "Pretty soon you'll also start to see Ocean's Halo Seaweed Chips make their way into the kitchens of Silicon Valley's hottest tech companies."

Ocean's Halo Seaweed Chips is the first product from New Frontier Foods Inc. The Bay Area-based natural foods company was started in Burlingame by four dads, all former tech and finance professionals, who held senior positions at Facebook, Groupon, Yahoo! and others. With Ocean's Halo, which just won the Best of the Press Award at Natural Products Expo East on Sept. 26, the founders of Ocean's Halo Seaweed Chips are on a mission to create a chip nutritious enough for the produce aisle, but delicious enough for the snack aisle.

Made from only sustainably grown seaweed and other natural, real ingredients, Ocean's Halo Seaweed Chips are baked, taste great, and are packed with vitamins and minerals, with none of the bad stuff like GMOs, trans fats, MSG, or artificial anything. Ocean's Halo Seaweed Chips are available in four gluten-free flavors: Chili Lime, Sea Salt, Korean BBQ and Hot & Spicy.

"Carve SF is the perfect place for us to introduce Ocean's Halo Seaweed Chips to the Bay Area," said Mike Shim, Ocean's Halo co-creator. "The extreme art of sand sculpting echoes how we are transforming another raw ocean material—seaweed—into an amazingly healthy and delicious snack that we think is perfect for the Bay Area lifestyle and palate."

Carve San Francisco, the Bay Area's first ever professional, international sand sculpture competition, brings the astonishing and awe-inspiring art of sand sculpting to the Presidio in San Francisco from October 18th-20th, 2013. Carve is free and open to the public and is located in the Presidio near Sports Basement. In addition to watching 400 tons of sand sculpted into amazing art, guests can enjoy music, art inspired by surf culture, delicious beverages and gourmet food trucks provided by Off The Grid. Carve San Francisco brings awareness and funds to Surfrider Foundation and Sustainable Surf.

Ocean's Halo Seaweed Chips donates two percent of its profits to organizations that are fighting for the health of our oceans so that the next generation—and the next and the next—can enjoy the bounty and beauty they have to offer. To highlight this commitment, Ocean's Halo Seaweed Chips is giving away a trip for four to the Monterey Bay Aquarium at CarveSF, including a private behind-the-scenes tour, admission and accommodations.

Ocean's Halo Seaweed Chips are currently available online and at select retailers in the Bay Area. Retailers interested in learning more about ordering Ocean's Halo Seaweed Chips can email sales@oceanshalo.com.

About New Frontier Foods Inc.

Based in the San Francisco Bay Area, New Frontier Foods Inc. was founded in 2011 by four dads on a mission to leverage the science of superfoods to make ordinary foods delicious and healthy. Ocean's Halo™ Seaweed Chips, the first totally delicious crispy, crunchy chip made from sustainably harvested seaweed, is the first product from New Frontier Foods and is currently available online and at select retailers. Advisors to the Company, which has raised $1.2 million in funding to date, include former and current executives from ConAgra Consumer Foods, Starbucks, Pepsico, Sharffen Berger Chocolate (Hershey's), Facebook and Boulder Canyon Foods. New Frontier Foods is proud to donate two percent of its profits to organizations like the Monterey Bay Aquarium Save the Oceans program that are fighting for the health of our oceans. For more information about Ocean's Halo Seaweed Chips go to www.oceanshalo.com. Retailers interested in learning more about ordering Ocean's Halo Seaweed Chips can email sales@oceanshalo.com. Join the Ocean's Halo conversation on Facebook at www.facebook.com/OceansHalo and on Twitter and Pinterest @OceansHalo #SwimAgainstTheTide.

SOURCE New Frontier Foods Inc.



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